May 22, 2018

Nike Run Club + Headspace is an in-app collaborati...

Retention Engagement

As if Nike’s brand isn’t strong enough, the company is taking mobile to the next level by partnering with the ...

May 14, 2018

Battle Royale Market Breakdowns

Games

The video game genre of Battle Royale (also known as Last Man Standing) is a global phenomenon. The audience s...

May 09, 2018

Avengers VS. Justice League in the Mobile Arena

Games

May 04, 2018

Mobile Finance Apps Need To Address Women

Finance

This is the key message communicated via an article in Forbes that highlights the massive opportunity for fina...

May 02, 2018

Anonymous Feedback Apps Don't Last

Entertainment Messaging

Anonymous feedback apps are not sustainable, never have been. Some never make it to the top of the app stores ...

May 01, 2018

Facebook Messenger Instant Games Are gaining Tract...

Games

After suspending app reviews following the public backlash from the Cambridge Analytica controversy, Marketing...

April 27, 2018

Sometimes Users don't want privacy ー Venmo

Finance Social Media

Yes, the misuse of users’ personal data is an ethical issue ー it’s objective. But don’t you love “should be pr...

April 23, 2018

Hulu Just Had Its Best Quarter Ever

Streaming Video

Earlier this month, Hulu struck a deal with the National Hockey League to become the official sponsor of the N...

April 19, 2018

As States Legalize, New Marijuana Apps Sprout Up

Marijuana

It’s 4:20 somewhere, right? Marijuana has been legalized recreationally in nine states, including Apptopia’s h...

April 19, 2018

Get to your app’s wow moment already - The League ...

Dating Engagement

Humans have a shorter attention span than goldfish. No one is going to use your app if it takes them ten minut...

May 22, 2018

Nike Run Club + Headspace is an in-app collaborati...

Retention Engagement

As if Nike’s brand isn’t strong enough, the company is taking mobile to the next level by partnering with the ...

May 14, 2018

Battle Royale Market Breakdowns

Games

The video game genre of Battle Royale (also known as Last Man Standing) is a global phenomenon. The audience s...

May 09, 2018

Avengers VS. Justice League in the Mobile Arena

Games

May 04, 2018

Mobile Finance Apps Need To Address Women

Finance

This is the key message communicated via an article in Forbes that highlights the massive opportunity for fina...

May 02, 2018

Anonymous Feedback Apps Don't Last

Entertainment Messaging

Anonymous feedback apps are not sustainable, never have been. Some never make it to the top of the app stores ...

May 01, 2018

Facebook Messenger Instant Games Are gaining Tract...

Games

After suspending app reviews following the public backlash from the Cambridge Analytica controversy, Marketing...

April 27, 2018

Sometimes Users don't want privacy ー Venmo

Finance Social Media

Yes, the misuse of users’ personal data is an ethical issue ー it’s objective. But don’t you love “should be pr...

April 23, 2018

Hulu Just Had Its Best Quarter Ever

Streaming Video

Earlier this month, Hulu struck a deal with the National Hockey League to become the official sponsor of the N...

April 19, 2018

As States Legalize, New Marijuana Apps Sprout Up

Marijuana

It’s 4:20 somewhere, right? Marijuana has been legalized recreationally in nine states, including Apptopia’s h...

April 19, 2018

Get to your app’s wow moment already - The League ...

Dating Engagement

Humans have a shorter attention span than goldfish. No one is going to use your app if it takes them ten minut...