25 Mobile Stats to Know for 2013

mobile app stats

As we move into 2013 and the mobile market continues to skyrocket, we thought we’d put together a list of mobile stats you need to know going into 2013. From market share to advertising dollars, here are the latest facts and figures from around the web that we brought together into one place for you to enjoy!

Usage & Market

1. Mobile phones will overtake PCs as the most common web access device worldwide by 2013 [Gartner]

2. The number of smartphones will exceed 1.82 billion unities worldwide in 2013 [Gartner]

3. Samsung is expected to capture 29% of worldwide cellphone shipments in 2012 [Mashable]

4. Apple and Samsung make up almost 50% of the smartphone market [CMSWire]

5. The Chinese smartphone market is growing faster than any other with year-over-year growth of 85% in 2012 [BGR]

6. Worldwide business mobile devices are projected to grow from 889 million in 2012, to over 1.4 billion by 2016 [Radicati]

7. In 2016, Windows Phone is expected to account for 11.4 percent of the mobile market. [Digital Trends]

8. In 2016, IDC forecasts 2.2 billion mobile phones will be shipped to the channel. [IDC]

9. Global mobile traffic now represents roughly 13% of Internet traffic [Forbes]

Operating Systems

10. Android is expected to claim 63.8% market share by 2016 [Digital Trends]

11. By 2015, one in every two handsets sold worldwide will be powered by Android [BGR]

12. Windows Phone 7 will overtake iOS by 2015 [Gartner]

13. 2 out of 3 mobile phones sold in China in 2012 were powered by Android [ZDNet]

App Market

14. iOS monthly revenues are 4x those of Google Play  [AppAnnie]

15. In October 2012, nine of the top 10 publishers by monthly revenue on both iOS and Google Play are game publishers [AppAnnie]

16. There are now more than 400 million accounts with registered credit cards in the App Store [Mashable]

17. Apple has paid developers $5 billion in checks [Mashable]

18. Google Play Has 700,000 Apps, Tying Apple’s App Store [Mashable]

19. The App Store is expanding from 120 countries to 152 in 2013 [Mashable]

20. Microsoft and Nokia to invest €18 million in mobile app development over three years [TheNextWeb]

Advertising & Marketing

21. Mobile ad spend set to reach $7.19 billion in 2013 [eMarketer]

22. Apple will hold ~6.7% of the US mobile display ad market by end of 2012 [eMarketer]

23. Facebook is set to garner 18.4% share of US mobile display advertising market [eMarketer]

24. 42.8% of marketing executives plan to increase mobile marketing spend in 2013 [Strongmail]

25. There will be over 73 million mobile video viewers in 2013 [Clickz]

What are you doing to prepare for the mobile market in 2013?

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