Just before Christmas, Apptopia Co-Founder and COO Jonathan Kay was live on Cheddar discussing the app economy. The full video is below but here are the barebones highlights:
- Nintendo missed out on more than $20M just during the holidays by pricing Super Mario Run too high. Zynga, Rovio and others convert at a higher rate than Super Mario Run because they understand optimal mobile price points.
- Monthly subscriptions are a brilliant way to monetize. Users pay once with their thumbprint and doesn’t feel the pain of the recurring subscription.
- There is very little innovation happening in social apps because there is not much opportunity in the space.
Stay tuned for more app economy insights.