Just before Christmas, Apptopia Co-Founder and COO Jonathan Kay was live on Cheddar discussing the app economy. The full video is below but here are the barebones highlights:

  • Nintendo missed out on more than $20M just during the holidays by pricing Super Mario Run too high. Zynga, Rovio and others convert at a higher rate than Super Mario Run because they understand optimal mobile price points.
  • Monthly subscriptions are a brilliant way to monetize. Users pay once with their thumbprint and doesn’t feel the pain of the recurring subscription.
  • There is very little innovation happening in social apps because there is not much opportunity in the space.


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AuthorAdam Blacker

Communications Lead & Mobile Researcher