Posts By

Peggy Anne Salz

As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author based in Europe, I track and document the trends, companies and innovators shaping how we do business and engage with consumers across the multiple screens, devices and apps that define our daily lives. In my position as Chief Analyst and Content Strategist at MobileGroove. a top 50 ranked tech destination, I produce and promote custom research and knowledge resources for the global mobile industry and organizations including the Mobile Marketing Association (EMEA).
Find Peggy Anne Salz on:
October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Adtech Ad Creative Marketing

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

September 12, 2018

Harnessing data and daring to make the right conne...

Women in Mobile Adtech Engagement

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if...

August 22, 2018

Powering Your Data Growth Stack To Boost Audience ...

Adtech Marketing

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can ei...

August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Metrics Games Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Women in Mobile Marketing Metrics

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

July 24, 2018

3 Steps To Bridge The “Relevancy Gap” In App Marke...

Marketing Adtech

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

July 16, 2018

You can build a thriving app business on mobile vi...

Adtech

Since the recording of this interview, Colin has moved from Vungle to Branch.io, where he’ll be leading partne...

July 12, 2018

Gamee CEO Bozena Rezab: Maximizing Social Gaming A...

Games Women in Mobile

Gamee, a social gaming network that connects friends in gaming challenges, recently made the list of the top s...

April 17, 2018

Casual Games In The Crossfire: How Does Toy Blast ...

Ad Creative Games

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...

Peggy Anne Salz

As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author based in Europe, I track and document the trends, companies and innovators shaping how we do business and engage with consumers across the multiple screens, devices and apps that define our daily lives. In my position as Chief Analyst and Content Strategist at MobileGroove. a top 50 ranked tech destination, I produce and promote custom research and knowledge resources for the global mobile industry and organizations including the Mobile Marketing Association (EMEA).
Find Peggy Anne Salz on:

Posts By Peggy Anne Salz

October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Adtech Ad Creative Marketing

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

September 12, 2018

Harnessing data and daring to make the right conne...

Women in Mobile Adtech Engagement

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if...

August 22, 2018

Powering Your Data Growth Stack To Boost Audience ...

Adtech Marketing

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can ei...

August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Metrics Games Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Women in Mobile Marketing Metrics

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

July 24, 2018

3 Steps To Bridge The “Relevancy Gap” In App Marke...

Marketing Adtech

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

July 16, 2018

You can build a thriving app business on mobile vi...

Adtech

Since the recording of this interview, Colin has moved from Vungle to Branch.io, where he’ll be leading partne...

July 12, 2018

Gamee CEO Bozena Rezab: Maximizing Social Gaming A...

Games Women in Mobile

Gamee, a social gaming network that connects friends in gaming challenges, recently made the list of the top s...

April 17, 2018

Casual Games In The Crossfire: How Does Toy Blast ...

Ad Creative Games

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...