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Ross Rubin

Posts By Ross Rubin

December 02, 2016

Rovio's Hatch Enters Uncharted Mobile Game Subscri...

In-app purchases have built multi-billion dollar businesses, but they’re not the only road to app success. Indeed, subscription services have in part grown as a reaction to frustration of individual p...

December 02, 2016

GoPro and Pebble Fall on Hard Times

Apps have not only changed how we live, but also the design of the devices we use, even beyond the smartphone. However, the road won’t always be smooth and this week saw two young companies, each of w...

November 30, 2016

Cord Cutters, DirecTV Now is Coming For You


Signs of the launch of DirecTV Now appeared over a year ago when the satellite provider’s longtime rival Dish Network launched SlingTV, one of the first bundles of live broadband TV programming to com...

November 30, 2016

Why CNN Acquired a Failing Video Sharing App

For big media brands looking to reach out to millennials, YouTube has been a treasure trove. But rarely has the power of that audience outreach been encapsulated in an app that represents that star’s ...

November 23, 2016

Having a Notion For More Relevant Email

Control email, control the world. That was clearly on Google’s mind when it launched GMail, now one of the world’s most popular email services. At the time of its launch it was considered a major depa...

November 23, 2016

Cracking the Top in Shop

Earlier this week we hinted at an interesting phenomena - in the lead up to the biggest shopping day of the year in the U.S., we don’t see any shopping apps surging in rank position. We expect this to...

November 22, 2016

Football Surges but Retail Ranks High

Thanksgiving brings the relentless effort of pushing through a wall of human obstacles in pursuit of an elusive goal. No, it’s not Black Friday. It’s football. Football-related apps have been among th...

November 21, 2016

Videos Get In Your Face

Virtual Reality

Last week, we discussed how “other worlds” represented one of the three kinds of experiences that might propel the use of VR, specifically Google Daydream View. For this, Google has lined up the backi...

November 18, 2016

Will Major Media Bolster Google Daydream?

Earlier this week, we discussed how the run-up to the release of Google’s Daydream View headset had resulted in higher download numbers for its less glamorous cousin, Google Cardboard. Google's early ...

November 17, 2016

Tapping Into Location Through Snaps And Songs


As apps continue to rival the web as a primary interface for all manner of information, entertainment and communication, publishers lose sight of their ability to take advantage of their location. Thi...

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