Major Product Improvement 11/10/12

As I write this, I must admit I feel a bit of raw childish excitement in my fingers.  Not only have we sold more apps in the last week than ever before, but today we released one of the more major updates to Apptopia since inception.

Have you ever known so badly what the right thing to do was, but had to wait to share it?  I went to sleep every night for the last 6 weeks feeling this way.  Today that ends.

We Are Not “eBay for Apps”

A year ago, when I quit my job to start this company I thought “eBay for apps” – that is freaking brilliant!  What could be more powerful than combining the simplicity of eBay with the virality of apps?

Turns out that is not the case.  Both eBay & Apptopia are successful for very distinct, and specific reasons.

Over the last few months I quickly learned that bidding & auctions simply do not work for us.  They do not fit our business model, and way more importantly they are not what our customers wanted.  We consistently found enthusiastic users engaging in long back and forth messages just trying to agree on a price.

Unlike event tickets, electronics, and collectibles, apps do not have a clear agreed upon value.  This makes valuing an app, much more difficult than scanning a barcode with your phone.

Which means its really all about the negotiation.

More so, we realized that often time’s apps have very specific buyers.  We started noticing that apps were selling 2, 3, even 4 months after they were listed.  Yet, Apptopia listings were a default 21 days?  We were wrong about auctions, and we are sorry.

But today this is no more!  Listings on Apptopia no longer have a time component.  There are no more reserve prices & there are no more bids.

Today we take more of a catalogue model.

What Does This Mean For You?

It’s all about sparking a conversation.

We still showcase amazing apps, and we still present for you all of their (verified) download, revenue, and usage data.  But now, we built a negotiation platform on top of it.  The platform is designed to facilitate offers and counter offers between buyers & sellers.  It allows for a conversation to happen, and adds a bit of a human element to an otherwise online transaction.

My very strong instinct is that this will allow more buyers and sellers to come to terms, and hence create more opportunities for everyone.  And that is why we built Apptopia after all.  We wanted to create more opportunities in the app industry.

Other New Things

In addition to the shift toward Offers, we made 2 other nice additions.

1. Holiday Page

 http://apptopia.com/listings/holiday

The holiday season is one of the craziest times in the app economy. Billions & billions of apps were downloaded in the month of December last year alone.  We wanted to help you capitalize on the opportunity by highlighting all of our holiday apps in one place for you.

2. Easier Listing Creation Process

Thus far we did not do a great job at making it easy to create a new listing.  I apologize for that.   We have built a very simple 6-step wizard that breaks the listing process down into very bite size pieces.  We hope this makes the process easier, quicker, and more effective.

 

Over the next couple of weeks we will continue to make all of these processes better and better.  If you have any suggestions, comments, or concerns its always appreciated more than you know.

We love what we do, and we very much do it to provide an awesome marketplace for you.  So if we can be doing something better, we are always open to learning.

This week consisted of over $60,000 worth of acquisitions and we will do everything we can to make sure that number continues to grow every single week.

As always thank you for your support, your word of mouth, and your awesome apps.

Jonathan Kay

This article has 5 comments

  1. I wish you luck with this new format.
    It appears to be a more inter personal way to get buyers and sellers together in negotiations.
    I was unable to subscribe to your news letter so please add me to the list.
    Thanks,
    Alan Bergman

    • Hey Allan, will absolutely add you – sorry about that. And thanks for the kind words about the new platform. Its something we have been very excited about as the personal piece was always so important to us.

      JK

  2. Fix this sites layout. I can’t fully see the left rail on iPad. Come on, you are trying to be a mobile dealer and can’t even get a website to run on mobile.

    • Completely understand the frustration – and am sorry about that. We have spent so much time trying to drive new functionality sometimes we forget about importnat design optimization. Fortunately tablet compatibility is something we have already started working on and should launch within the next couple of weeks.

      Really appreciate your patience, and for taking the time to let us know. It all helps,

      JK

  3. […] In our 18-month journey we have already learned a few very valuable lessons (most notably: Eliminating Auctions).  Today we are announcing 2 new changes/lessons […]

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