January 16, 2018

Acquisition Pro is getting an upgrade!

Apptopia Advertising

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

January 11, 2018

Top U.S. Game Publishers: Supercell Makes Bank Whi...

Games

Supercell generated the most IAP revenue in 2017 in the U.S. across all Games publishers. Clash Royale was res...

January 03, 2018

ARKit Has Less Than 1,000 Installs

Apple Augmented Reality

Adoption of ARKit isn’t great as less than 1,000 apps of the 3M+ apps in the App Store have not installed it s...

January 02, 2018

Worldwide 2017 Download Leaders

App Economy

 

December 27, 2017

2017 U.S. Download Leaders

Health & Fitness Retail & Shopping Finance Games App Economy Metrics Food & Drink News & Magazines

People love to know download numbers but I've always stood firm on the ground that active users and user reten...

December 14, 2017

Your App Needs to Pass the 'Grandmother Test'

Marketing

The original post can be found on my weekly Inc.com column, Uncensored.

December 04, 2017

Top 10 Store Ranks Don't Change Often -- When They...

App Store App Economy Google Play

We studied the top 10 games and apps (apps means non-games) in Apple’s App Store and Google Play for three mon...

November 28, 2017

Rovio Says It Spent on User Acquisition, It Did An...

Games Retention user acquisition

Shares of Rovio took a tumble last week due to a loss in profitability. Can’t say we didn’t see this coming. R...

November 21, 2017

These two publishers drive half of all Arcade Game...

Games App Economy

Two publishers you might not have heard of make up almost half (48%) of all Arcade Game downloads on Apple’s A...

November 16, 2017

Evaluating Mobile Apps For Investment

App Economy

The original post can be found on my weekly Inc.com column, Uncensored.

January 16, 2018

Acquisition Pro is getting an upgrade!

Apptopia Advertising

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

January 11, 2018

Top U.S. Game Publishers: Supercell Makes Bank Whi...

Games

Supercell generated the most IAP revenue in 2017 in the U.S. across all Games publishers. Clash Royale was res...

January 03, 2018

ARKit Has Less Than 1,000 Installs

Apple Augmented Reality

Adoption of ARKit isn’t great as less than 1,000 apps of the 3M+ apps in the App Store have not installed it s...

January 02, 2018

Worldwide 2017 Download Leaders

App Economy

 

December 27, 2017

2017 U.S. Download Leaders

Health & Fitness Retail & Shopping Finance Games App Economy Metrics Food & Drink News & Magazines

People love to know download numbers but I've always stood firm on the ground that active users and user reten...

December 14, 2017

Your App Needs to Pass the 'Grandmother Test'

Marketing

The original post can be found on my weekly Inc.com column, Uncensored.

December 04, 2017

Top 10 Store Ranks Don't Change Often -- When They...

App Store App Economy Google Play

We studied the top 10 games and apps (apps means non-games) in Apple’s App Store and Google Play for three mon...

November 28, 2017

Rovio Says It Spent on User Acquisition, It Did An...

Games Retention user acquisition

Shares of Rovio took a tumble last week due to a loss in profitability. Can’t say we didn’t see this coming. R...

November 21, 2017

These two publishers drive half of all Arcade Game...

Games App Economy

Two publishers you might not have heard of make up almost half (48%) of all Arcade Game downloads on Apple’s A...

November 16, 2017

Evaluating Mobile Apps For Investment

App Economy

The original post can be found on my weekly Inc.com column, Uncensored.