Apptopia Blog

Apptopia news, insights & people

Did You Know? Apptopia Alerts Bolster Mobile Intelligence

May 18, 2016
Apptopia
Alerts

When users login to the Apptopia website, they’re granted access to real-time insights into app store downloads, revenue, and SDK data for every mobile app and publisher worldwide. They can...

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Tracking Facebook’s Most Notable App Acquisitions

May 16, 2016
social networking

Back in March, Facebook acquired face-swapping app MSQRD in a move that many industry publications viewed as an attempt to keep pace with Snapchat following its purchase of Looksery.  As Apptopia...

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How Competitive Intelligence Can Maximize ROI

May 13, 2016

 

It should go without saying that a wealth of insightful data is a prerequisite for any successful business. It gives context, provides intelligence and informs strategic decision-making....

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App Store Analytics Reveal Tidal's Struggles May Soon Be Over

May 11, 2016
News
Entertainment

Tidal is dead.

At least that’s the popular opinion. Publications ranging from Billboard Magazine to the International Business Times to Esquire have declared it a massive failure, and according to...

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Kim Kardashian, Game of Thrones, and Television’s Impact on Mobile App Downloads

May 09, 2016

May 1 marked the premiere of Keeping Up with the Kardashians, and despite now being in its 12th season, the show finished the night as television’s fourth most watched program.

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Must Have Shopping Apps for 2016

May 04, 2016
Shopping

Online shopping has absolutely exploded over the past few years. In fact, B2C online shopping is estimated to be worth around $1.5 trillion worldwide, with about $700 billion of that coming from...

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Tips for Marketing Your App

April 27, 2016
Marketing

App store optimization (ASO), or improving the visibility of the app within an app store to help it get discovered by relevant users, is the most important factor when it comes to marketing apps....

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Nike's Sprint Toward the IoT with New Hyper Adapt Shoes and Nike+ App

April 20, 2016
Health & Fitness

Let’s flashback for a moment to earlier this year – January to be exact – when the annual Consumer Electronics Show (CES) took place in Las Vegas. Never mind the fact that it was attended by more...

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Trends in Teen Mobile Use

April 13, 2016
Usage

By 2020, there will be an estimated 6.1 billion smartphone users globally. Keeping a close eye on demographic trends is an important factor for remaining on the cutting edge of the app economy and...

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Tips to Make Your App Stand Out

April 06, 2016
Marketing

In today's world users eventually delete 80-90 percent of their apps, and one fifth of them are opened just once. For your app to stand out in the crowd and retain your audience, there are several...

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