Apptopia

The Mobile Ad Network Roundup

Mobile Advertising

App monetization is tricky.  How do you make money from your apps, and not drive away your valued users?  Unfortunately, there is no clear-cut answer- it really varies app-to-app.  Mobile advertisements are the most popular option, used by 38% of developers according to this VisionMobile report.  The real benefit of advertisements as a monetization strategy is that… Read More »

Public Service Announcement: Patent Trolls

Patent TRoll

Here’s an interesting issue that is affecting mobile developers and small business owners recently: “Patent Trolls.”  Formally known as “Patent Assertion Entities,” Patent Trolls are companies that buy old or dormant patents and use them to sue other companies or individuals, with no intention of creating any physical product with that patent. How do Patent… Read More »

How T-Mobile Changed Everything

T-Mobile

  Market underdog T-Mobile made a highly publicized move to drop wireless contracts altogether, and make their billing process transparent.  The publicity stunt smells of desperation, after they nearly went out of business following a failed AT&T merger in 2011.  Time will tell how effective this is, as many consumers balk at the notion of… Read More »