This is our first post here at Apptopia, and we hope one day we will look back (nostalgically) and laugh at this. Much like we hope to do with this picture below – our first office space (two desks in the back of our investors office, with v.1 of our logo/banner).
We weren’t really sure how we should kick off our blog, as this could very well be a lot of your first impressions of us. After some lost sleep, and a few glasses of Gentleman’s Jack, we decided we should simply explain to you why we are doing this. We thought you should know why we left our jobs, altered our lives, invested what little money we had, and essentially decided to take the stupidest risk any one could take (no matter what numbers you believe, the fact is that the vast vast majority of startup fail, and fail badly). If you still don’t believe us, watch this: “Why Not To Do a Startup” – Dave McClure.
Why Are We Doing This?
Like many crazy, insane, degenerate gamblers (read: Entrepreneurs) we believe there is a problem. Actually, I would go as far as to say we think there is a growing inefficiency in the mobile app world. Heck, we’ll give you two examples right off the bat just so you can begin to grasp the issue we are trying to solve here:
Example 1: Did you know there are over 100 flashlight apps for iOS (some of which are even paid). You literally don’t even want to know how many there are on Android (hint: way more than 100). A flashlight app is an extremely simple function that that basically taps into your phones camera and uses the bright light of the “flash”. Do consumers need or even want 100 different mediocre options? Or should the best app win the category and acquire its competition? Consolidation / aggregation is inevitable.
Example 2: Most successful entrepreneurs & “experts” preach the importance of starting a business with a co-founder. The reason for this consistent message is that having a co-founder allows you to bring one complete skill set to the table (assuming each founder has a different skill set). Ideally you’ll have a technical founder (who knows how to build and design) & a non-technical founder (who knows how to sell, market, grow, and monetize). But see in the mobile app world you have almost exclusively technical people building and creating these businesses (mobile apps). Most app founders / developers can launch a great product, and even get some traction (thousands of users). But once things start to pick up they don’t know what to do. I can’t tell you how many times we have heard “I didn’t get in this (building mobile apps) to have to answer support requests”.
The bottom line is that the same person who builds the product is not always the best person to also grow, support, market, and monetize it. The apps that realize this, and invest time into marketing, PR, and support will be the ones who succeed. The players who acknowledge that an app is not just a product, but a complete business will be the ones who rise above the noise.
(Note: there are tons more use cases, but we wont bore you with them. If you want more you can always call us at 855-Apptopia, we love this stuff & are always game to chat.)
The next thing you need to understand in order to fully grasp why we quit our jobs is:
A Little Bit of History
In this case “history” starts in 2008 (weird right?), as that is when it all began. On July 11th, 2008 the first batch of apps were baked and shipped – 500 apps. A mere 2 months later that number become 3,000 apps, at which point there had already been 55 MILLION app downloads. A year after “the beginning” there were now 65,000 apps and over 1.5 BILLION app downloads. I mean look at this chart. Can you think of any single piece of technology that has grown at a pace like that??
And for the real number lovers:
(based on 2011 stats for iOS and Android markets)
- 1.2 Million total apps
- 260,000 unique developers building apps
- 4.6 apps on average per developer
- $8,000 a year (avg annual revenue for iOS app)
Ever wondered how Tim Ferris and other entrepreneurs actually pulled off the 4-Hour Workweek? Buy and revitalize a couple apps, I’m sure you will find out.
Why Us? Three simple reasons.
We Understand the Problem
Like many entrepreneurs, we lived this problem first hand. In 2009 we were part of creating GPush – an app that was the 17th most popular paid app in the App Store. It was a very profitable business, and when the founders wanted to move on to the next thing there was no clear way for them to do so. They spent months and months trying different thing, to no avail. Three years later, the same problem exists and we cant figure out why. For more about the GPush story, check out our About Page.
Ok, so if you are still reading at this point you are probably dying to know how you can get involved?
Interested in selling your app? Email us at Sell@apptopia.com and we will get you set up to be part of our launch! This will maximize your exposure.
Interested in buying and monetizing an app? Email us at Buy@apptopia.com and we can start to share some of the opportunities we already have available.
Interested in being a “Revitalization Partner”? (Someone who helps people buying app better rejuvenate & monetize their apps) Email Jonathan at Jon@apptopia.com
Thank you to everyone who has supported us thus far, it truly means the world to us. We will see you all in February.
Jonathan and Eli