For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...
The original post can be found on my weekly Inc.com column, Uncensored.
The most memorable (i.e. the most effective) TV ads are those that make you laugh or are so annoying and catch...
When Pinterest came to us with bold claims and told us they were launching an app install product, we didn’t t...
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