August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Metrics Marketing Women in Mobile

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

July 25, 2018

Why We Built a Better Way to Compare Apps

Apptopia Metrics Marketing

Confession time. Apptopia collects millions of data points each day. We’re talking petabytes of information on...

February 06, 2018

Kids Apps 2017: YouTube Kids Owns The Screen

Metrics Kids

When we saw YouTube Kids pop up as an Entertainment category download leader and a couple of Kids apps pop up ...

December 27, 2017

2017 U.S. Download Leaders

Health & Fitness Retail & Shopping Finance Games App Economy Metrics Food & Drink News & Magazines

People love to know download numbers but I've always stood firm on the ground that active users and user reten...

October 24, 2017

What Getting Featured in The New App Store Could M...

App Store Metrics Apple

Apple’s newly redesigned App Store launched late September to much fanfare and anticipation from developers an...

July 26, 2017

Looking for Love in All of the Places

Metrics Dating

We analyzed the top 10 dating apps for relationships and found the average user of a top dating app has a high...

June 14, 2017

Snapchat's Disappearing User Act

Metrics Snapchat

 

May 31, 2017

Which Fitness Apps Do People Stick With?

Health & Fitness Metrics

If you’ve been following along on the Apptopia blog, you probably noticed we are hot on the trail of retention...

August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Metrics Marketing Women in Mobile

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

July 25, 2018

Why We Built a Better Way to Compare Apps

Apptopia Metrics Marketing

Confession time. Apptopia collects millions of data points each day. We’re talking petabytes of information on...

February 06, 2018

Kids Apps 2017: YouTube Kids Owns The Screen

Metrics Kids

When we saw YouTube Kids pop up as an Entertainment category download leader and a couple of Kids apps pop up ...

December 27, 2017

2017 U.S. Download Leaders

Health & Fitness Retail & Shopping Finance Games App Economy Metrics Food & Drink News & Magazines

People love to know download numbers but I've always stood firm on the ground that active users and user reten...

October 24, 2017

What Getting Featured in The New App Store Could M...

App Store Metrics Apple

Apple’s newly redesigned App Store launched late September to much fanfare and anticipation from developers an...

July 26, 2017

Looking for Love in All of the Places

Metrics Dating

We analyzed the top 10 dating apps for relationships and found the average user of a top dating app has a high...

June 14, 2017

Snapchat's Disappearing User Act

Metrics Snapchat

 

May 31, 2017

Which Fitness Apps Do People Stick With?

Health & Fitness Metrics

If you’ve been following along on the Apptopia blog, you probably noticed we are hot on the trail of retention...