Why I Joined Apptopia

Vlingo was my first start-up experience.  I began working at Vlingo in October 2007; just one month after the company came out of stealth mode when there were less than 15 people in the company. Joining Vlingo was undoubtedly one of the best decisions I made professionally.  As the sole marketing communications manager, I had the opportunity to create and execute hundreds of marketing and PR campaigns using press releases, social channels, events, and advertising. These campaigns allowed me to meet and work with executives from around the world at many companies. I loved having the ability to dip my feet into multiple areas of marketing and that I wasn’t restricted to just one function.  I grew both personally and professionally in 5 years – more than I could have ever imagined.

Shortly after Nuance Communications acquired Vlingo last summer, I began to think about my next role. Where did I want to go? What type of company did I want to work for? Did I want to join another start-up? It is quite clear now that my experience at Vlingo drastically changed my career path. Not only do I flourish but also I am much happier and motivated. I love rolling up my sleeves, getting my hands dirty, wearing multiple hats.  I get excited knowing I have the opportunity to help shape the future direction of the start-up.

Vlingo taught me several very important lessons about success. It is those successes that made my decision to join Apptopia an easy one.  Very easy.

A little over a month ago Jonathan Kay, co-founder & COO at Apptopia reached out to me via LinkedIn. We met one afternoon over coffee where he spoke in depth about Apptopia, and how I could contribute to the success of the company.  While our meeting lasted over an hour, I knew within 5 minutes that I was intrigued and excited about the chance to join Apptopia.  There were many reasons why I joined as VP of Marketing but here are my top 2:

The Team

While it’s critical to learn about the job and the company, it’s just as important to learn about the people and culture.  At any start-up, there is just so much work to be done that the days and nights can be long. I need to be surrounded by a team of intelligent, hard-working individuals who have a similar work ethic as me.  Truthfully, in my opinion the team is probably by far the most important aspect of a successful start-up.

I instantly saw that culture that I was looking for when I met the guys (yes – I am the only female currently!) at Apptopia.  Each person showed a level of enthusiasm that was beyond my expectations.  It was reassuring to see that I knew right away I would fit right in!  (Not too mention I am now working with two Babson alumni, my alma mater.  Go Babo! ). I credit both Jonathan and Eli Sapir, co-founder & CEO as they have done an incredible job building a highly motivated and inspirational team.

The Product

To do my job effectively I have to believe in the product and/or service 100%. Working in mobile for many years, I have seen the steady increase of mobile apps in all app stores.  Recently Apple stated that there are over 775K apps in the App Store.  Google Play has roughly the same number.  These figures are why Apptopia is on the forefront of change for developers. Apptopia provides a marketplace for developers and businesses to buy and sell mobile app ownership.  How cool is that?  Developers can sell apps; make some money and then move on to their next big idea.  Buyers can take already existing apps and integrate them into their own app or company.  What an amazing concept. Can you see why they sold me?

What’s Next?

Apptopia has a huge opportunity in mobile app acqusitions and I’m truly lucky and excited to join this deeply talented team and cannot wait to see what lies ahead. Apptopia is already on a path to success. Just in the last several months the company and community of developers has grown not just here in the US but worldwide.  To that end, I am excited to announce that we have opened a second office in Kiev, Ukraine. This expansion will enable us to build an even stronger connection with the international app developer community already using the Apptopia platform.

Go to Apptopia.com and check out our platform and app listings!

This article has 4 comments

  1. Great company & good move – Good luck!

  2. Awesome, have a great year with the new gig. Definitely a smart market to get deep into!

  3. Great! I see how you like your new role.

  4. It’s a pity you don’t have a donate button! I’d certainly donate to this excellent blog!
    I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will share this website with my Facebook group.
    Talk soon!

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