Across Google Play and the App Store, Google's Firebase Cloud Messaging SDK led all push messaging SDK installs in the month of June. It also led push messaging SDK installs in the month of May. The ability for brands to send timely and effective notices to their users' mobile devices is one of the most important factors in creating more engagement, retention, and conversions.
While there is movement in both top 10 lists from last month, there are no new players making an appearance. Toast moves from the #3 spot on iOS to the #2 spot even with fewer installs, as OneSignal had a -14% drop in installs. The largest increase came from Firebase Cloud Messaging on Google Play which increased its installs by 95.6%.
Many of the SDKs on this list and in this category do more than push messaging. Apptopia's SDK Intelligence enables you to sort SDKs by several categories, including push messaging. With SDK data on millions of apps, we scan every app daily for the most accurate and up-to-date SDK Insights. Over 2,900 SDKs identified, and new ones are added every week.