Building a solid pipeline isn’t easy (duh). However, leveraging mobile competitive intelligence can help you identify target accounts that are likely in-market to buy.
How? By tracking your competitors, monitoring app store ranking and reviews, and taking a data-driven approach to prioritizing accounts.
Before we go to that, let’s talk about what competitive intelligence actually is. In simple terms, it's the practice of gathering and analyzing information about your competitors to gain insights that can help you make better decisions.
When you’re selling an SDK for mobile apps, knowing your competition is crucial. You need to understand what they offer, how they price their products, and what their strengths and weaknesses are. It may sound obvious, but it’s amazing how few people take the time to do this research. That’s good news for you, though - it’s an easy leg up on the competition! One might say its… money. 🤑
So, how can you leverage mobile competitive intelligence technology to build a more qualified pipeline? Below are three key ways to build a qualified pipeline and win more deals.
3 Ways to Use Mobile Competitive Intelligence for a More Qualified Pipeline
1. Identify your competitors and track their activities
To build a successful sales strategy, it's important to understand who your competitors are and what they're doing in the market. Use mobile competitive intelligence tools to track their activities, such as the features they offer, their pricing, and how they market themselves. By doing this, you can identify gaps in the market and opportunities to differentiate your product from theirs.
2. Monitor app store rankings and reviews
App store rankings and reviews are great sources of information about your competitors and their customers. By monitoring these, you can see what their customers like and dislike about their product. You can also track changes in their app store visibility over time. This information can help you identify potential customers who might not be happy with your competitors' products and position your solution as a better alternative.
3. Use data to prioritize target accounts
Once you've gathered competitive intelligence, you can use the data to prioritize your target accounts. In doing this, you can identify those accounts most ready-to-buy and place those that need nurturing into a longer tail sequence. Either way, use the intel you’ve gained to personalize your messaging to position your product as a better solution. Engaging with relevance is THE way to catch someone’s eye!
Bonus tip: You can also identify potential customers using complementary products and position your product as a natural extension of what they already use. 💥
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Knowledge is power! Mobile competitive intelligence technology is the secret sauce for gaining a deeper understanding of your market and the competition.
With that intel, sales teams can build a better-qualified pipeline and - most importantly - win more deals.
