For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pros are using mobile advertising intelligence to understand where and how competitors are acquiring their highest quality users, in addition to the advertisers that are driving the most revenue.
And today, we’re releasing an update to Acquisition Pro that takes mobile advertising intelligence to a whole new level. With Apptopia, publishers and advertisers will now be able to see exactly what and where advertisers are spending on over one million mobile apps.
The result? Insights that unlock new ROI for ad sales and user acquisition teams.
Apptopia COO Jonathan Kay Discusses the Latest Update
With the latest update, Acquisition Pro enables publishers to quickly identify all of the advertisers working with competitive apps. In just one click, sales teams can build a targeted prospect list of the advertisers responsible for driving the most revenue to competitors. This intelligence can also be used by publishers to ensure that the ads and apps running on their own network are inline with brand standards. For example, Nickelodeon could ensure that only child friendly ads are being shown on their apps.
Screenshot: break down of apps currently advertising inside Crazy Monkey Delux.
For advertisers, Acquisition Pro now makes it incredibly simple to understand which publishers the competition are using to acquire new users. With this intelligence, advertisers can target the publishers that show the most ads, have the most installs, or display the ads of direct competitors.
All of this intelligence is now included in Acquisition Pro.