We analyzed the top 10 dating apps for relationships and found the average user of a top dating app has a high likelihood to be using an average of 5 other dating apps within any given month. Are these users looking for love in all the wrong places? Okay we can’t answer that but we can say that users are not loyal to a specific dating app. The goal is companionship and if they’ve made the decision to try online/app dating, they jump in with two feet and five apps.
Below this paragraph are two examples of our User Graph in action for Coffee Meets Bagel and Bumble. It shows the top overlapping apps for each app. I made the cutoff at 50%, so the next app in the list would have had an overlap index of below 50%. How you should read this is that active users of Coffee Meets Bagel have a 92.4% likelihood of also actively using Bumble. While active users of Bumble are highly likely to also be users of Coffee Meets Bagel, there is slightly less of a trend from this direction.Sorting through the dating app data, here are some other key finds:
Best U.S. gender split = eHarmony at 50% female and 50% male.
Worst U.S. gender split = Happn at 28% female and 72% male.
Fastest Growing worldwide IAP revenue past 12 months = The League, +52%
Target potential users effectively. Learn where your users and users of your competitors are spending their time in-app.