Just before Christmas, Apptopia Co-Founder and COO Jonathan Kay was live on Cheddar discussing the app economy. The full video is below but here are the barebones highlights:
Nintendo missed out on more than $20M just during the holidays by pricing Super Mario Run too high. Zynga, Rovio and others convert at a higher rate than Super Mario Run because they understand optimal mobile price points.
Monthly subscriptions are a brilliant way to monetize. Users pay once with their thumbprint and doesn’t feel the pain of the recurring subscription.
There is very little innovation happening in social apps because there is not much opportunity in the space.