Posts By

Madeline Lenahan

Communications & Content Manager
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Food & Dining

McDonald's most successful app promotion is not a celebrity meal

Madeline Lenahan

Jun 09, 2021

Two weeks ago, McDonald’s rolled out its latest celebrity meal in collaboration with K-pop sensation BTS. In a...

Ecommerce

SHEIN accelerates app growth, further distancing itself from competitors

Madeline Lenahan

Apr 30, 2021

SHEIN hits new high for downloads and engagement  SHEIN, a women's clothing brand based in China, has taken th...

Fintech

Coinbase IPO propels the app into consecutive days of record-breaking usage

Madeline Lenahan

Apr 22, 2021

Last week, Coinbase (COIN) IPO’d. This highly anticipated event exceeded expectations, as Coinbase’s valuation...

Ecommerce

Stargazing with Apptopia: The Most Loved Shopping Apps of Q4 '20

Madeline Lenahan

Apr 01, 2021

We're very excited to introduce a brand new recurring series: Stargazing with Apptopia, where we explore the s...

Fintech

VeVe Collectibles watches app downloads soar as NFT enthusiasts hit mobile

Madeline Lenahan

Mar 26, 2021

**This post was updated on 3/28/2021 to include IAP revenue data

Games

Playrix rules Puzzle, the top grossing category on iOS

Madeline Lenahan

Mar 15, 2021

Puzzle poised for success in 2021 Puzzle and Strategy were the two highest grossing games categories in the US...

Ecommerce

Sam’s Club invests in app user experience, outperforms competing wholesale retai...

Madeline Lenahan

Mar 04, 2021

Superstores and wholesale retailers saw strong growth in downloads and engagement in 2020. We attribute this t...

Fintech

Fintech growth & success strategies according to industry experts

Madeline Lenahan

Feb 25, 2021

Let's be clear. The digitization of money and banking was inevitable. The pandemic merely accelerated its adop...

Entertainment

Discovery Plus enjoys more first-month downloads than HBO Max

Madeline Lenahan

Feb 04, 2021

The US version of Discovery Plus officially launched one month ago. Since then, the mobile app has been downlo...