Posts By

Madeline Lenahan

Communications & Content Manager
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Games

The Latest Trends, Opportunities & Learnings for Apps in 2020

Madeline Lenahan

Jul 30, 2020

We recently joined leading mobile industry experts for an exclusive webinar hosted by Mintegral. Among the pan...

Sales

5 ROIs of equipping your sales team with competitive mobile intelligence

Madeline Lenahan

Jul 21, 2020

More high-quality leads means more high-quality deals. Yet, too often, sales teams struggle to find a solution...

Food & Dining

Fast-food apps see strong growth in June & July; Popeyes leads as fastest growin...

Madeline Lenahan

Jul 17, 2020

I used to eat fast food nearly everyday growing up. Luckily, I turned out okay, and now I only indulge once in...

Travel

Mobility Reimagined: Tracking transportation trends in the U.S.

Madeline Lenahan

Jul 08, 2020

Mobility Reimagined  COVID-19 has drastically reshaped our lives, altering how we spend, what we do, and where...

Travel

Vacation rental apps rebound; Vrbo sees 113% spike in new installs

Madeline Lenahan

Jun 26, 2020

The travel market, including OTAs and vacation rental apps, took a nose dive at the start of the pandemic, as ...

Health and Fitness

Calm records 120% more app sessions than Headspace during quarantine

Madeline Lenahan

Jun 16, 2020

Mental wellness apps, like Calm and Headspace, have increased in popularity over the years as more people embr...

Product

Build a better product roadmap with Review Intelligence by Apptopia

Madeline Lenahan

Jun 09, 2020

The strongest product roadmaps are those that incorporate user feedback. Why? Think of your users as your eyes...

Health and Fitness

Telehealth apps see highest engagement in history; MyChart leads with most users

Madeline Lenahan

May 29, 2020

Sparked by our "new normal" of social distancing, the Telehealth app market is seeing its highest engagement i...

Social Media

Selfie editing apps get a lift during social distancing

Madeline Lenahan

May 21, 2020

My colleague recently pointed out that home improvement apps are growing as people have more time than ever to...