Posts By

Madeline Lenahan

Communications & Content Manager
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Health and Fitness

The Health & Fitness app to watch in 2020

Madeline Lenahan

Jan 28, 2020

January marks the annual "new year, new me" craze on mobile, driving downloads for popular Health & Fitnes...

Health and Fitness

Ovulation-tracking apps increased IAP revenue by 230% this past year

Madeline Lenahan

Dec 18, 2019

The top free ovulation apps collectively increased in-app purchase (IAP) revenue by about 230% this past year....


Insurtech apps grew MAU by nearly 700% in 3 years

Madeline Lenahan

Dec 12, 2019

Over the past three years, the digital-only insurance market has surged on mobile, increasing app downloads by...


Ulta Beauty's downloads jump 374%

Madeline Lenahan

Nov 21, 2019

On Monday (11/18), Ulta Beauty’s (NASDAQ:ULTA) app downloads jumped 374% above their daily average of the past...


What your investment strategy is missing (hint: it's mobile app data)

Madeline Lenahan

Nov 04, 2019

In today’s high-tech world, markets evolve quickly, posing greater risks (and rewards) for investors. While th...


China: NBA averaged 19% more daily active users this preseason

Madeline Lenahan

Oct 25, 2019

Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last....