Posts By

Peggy Anne Salz

As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author based in Europe, I track and document the trends, companies and innovators shaping how we do business and engage with consumers across the multiple screens, devices and apps that define our daily lives. In my position as Chief Analyst and Content Strategist at MobileGroove. a top 50 ranked tech destination, I produce and promote custom research and knowledge resources for the global mobile industry and organizations including the Mobile Marketing Association (EMEA).
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Marketing

Sure-Fire Rules To Ignite Deep-Funnel Engagement With Rewarded Video

Peggy Anne Salz

Oct 04, 2018

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

Marketing

Harnessing data and daring to make the right connections for your mobile app

Peggy Anne Salz

Sep 12, 2018

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if...

Marketing

Powering Your Data Growth Stack To Boost Audience Engagement

Peggy Anne Salz

Aug 22, 2018

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can ei...

Games

The Data-Driven Strategy Behind One Game Studio’s Next App

Peggy Anne Salz

Aug 16, 2018

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

Marketing

3 Steps To Bridge The “Relevancy Gap” In App Marketing

Peggy Anne Salz

Jul 24, 2018

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

Games

Gamee CEO Bozena Rezab: Maximizing Social Gaming App Reach With Micro-Influencer...

Peggy Anne Salz

Jul 12, 2018

Gamee, a social gaming network that connects friends in gaming challenges, recently made the list of the top s...

Games

Casual Games In The Crossfire: How Does Toy Blast Stack Up against Homescapes?

Peggy Anne Salz

Apr 17, 2018

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...