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      Srinivas KC

      Srinivas KC is the VP and GM of InMobi DSP. He heads the global performance business for InMobi. He is based in San Francisco, and has been at InMobi since 2011. Prior to this role, Srinivas led strategy and business finance for InMobi’s global publisher business. Before InMobi, Srinivas was part of the leadership team at Capillary Technologies, an Indian SaaS startup, and a consultant in the Technology Sector at Frost & Sullivan Asia Pacific. Srinivas is a global citizen, having traveled to over 30 countries, and worked in over 10 countries including the U.S., South/Southeast Asia and China. He holds an MBA from the Indian Institute of Management, Ahmedabad, and a Bachelor’s degree from the Indian Institute of Technology, Kharagpur.
      Find Srinivas KC on:
      Marketing

      The Evolution of Effective Measurement and Tracking in In-App Performance Advert...

      Srinivas KC

      Feb 25, 2020

      As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

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      Marketing

      How to Make Better Creatives for In-App Performance Advertising

      Srinivas KC

      Nov 06, 2019

      As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

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      Marketing

      The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Tod...

      Srinivas KC

      Sep 19, 2019

      In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

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