Posts By

Tara Kirkpatrick

Mobile Trends Analyst
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3 Mobile Ad Strategies that are Winning World Cup Viewers

Tara Kirkpatrick

Dec 01, 2022

3 Ways to Win with Mobile Ad Campaigns for Sporting Events Launching Ad Creatives specific to the event and ea...

Entertainment

Cash App, SHEIN, McDonalds drive mobile performance and brand growth: BRAG Index...

Tara Kirkpatrick

Sep 17, 2022

As young apps like BeReal can become the most downloaded, non-gaming app globally seemingly overnight, it's a ...

Sports Betting

Top Sports Betting apps gain half a million new installs last week

Tara Kirkpatrick

Sep 07, 2022

As college football kicked off in the U.S. on August 27, the top 5 Sports Betting apps did too, accumulating h...

Commerce

Amazon sets new record for monthly downloads in August, thanks to back to school...

Tara Kirkpatrick

Aug 31, 2022

Amazon just had its best month of U.S. downloads on record, bringing in 5.5 million downloads this August. The...

Peloton IAP Revenue grew 200% since CEO transition

Tara Kirkpatrick

Aug 24, 2022

Peloton IAP Revenue reached a new all-time-high in May, earning 41% above its previous best month, May 2021. S...

Commerce

For Beauty, D2C Apparel apps, mobile engagement is already past holiday shopping...

Tara Kirkpatrick

Aug 23, 2022

Beauty Retail and Direct-to-Consumer (D2C) Apparel apps are driving more daily active users (DAU) in the last ...

Commerce

Home Depot mobile growth doubles Lowe’s, year-to-date

Tara Kirkpatrick

Aug 09, 2022

The Home Depot mobile app has been gaining 100% more downloads than the Lowe's app each month this year. Home ...

Food & Dining

Meal Kit app usage grows 98% since Q4 2021 as Meal Delivery apps stagnate

Tara Kirkpatrick

Aug 04, 2022

Meal Delivery app engagement is stagnating for the second year in a row, giving Meal Kit apps room to grow mon...

Travel

Spirit-JetBlue would make third largest airline on mobile

Tara Kirkpatrick

Jul 29, 2022

JetBlue and Spirit announced a merger yesterday that would rank the two airlines as the fifth largest by fleet...