Posts By

Tara Kirkpatrick

Mobile Trends Analyst
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Travel

Airline loyalty is up for grabs amidst cancellations

Tara Kirkpatrick

Jun 30, 2022

Airlines with high cancellation rates gained seven points in market share by daily active users (DAUs) year-to...

Commerce

Membership Clubs lead retail categories in mobile growth thanks to gas and groce...

Tara Kirkpatrick

Jun 28, 2022

Costco, BJs and Sam’s Club mobile app downloads are expected to close out Q2 at a growth rate of 74% year-over...

Commerce

Consumers flock to Grocery Store apps for digital coupons as inflation rises

Tara Kirkpatrick

Jun 22, 2022

Among the top grocery store apps, user sessions were up 77% year-over-year in May, and reviews mentioning the ...

Commerce

Klarna's mobile engagement hit all-time-high in May

Tara Kirkpatrick

Jun 01, 2022

Buy now, pay later leader Klarna had its highest amount of monthly active users worldwide in May, up 87% year-...

Entertainment

Netflix, Disney+ gain highest daily downloads for the month yesterday, following...

Tara Kirkpatrick

May 31, 2022

Stranger Things 4 and Obi-Wan Kenobi launched Friday at midnight on Netflix and Disney+, respectively. By Sund...

Entertainment

Product-led growth drives user acquisition for music & audio apps

Tara Kirkpatrick

May 23, 2022

Spotify, Pandora and Soundcloud dominate the Music & Audio apps market, leaving little room for YouTube Mu...

Fintech

Top-performing fintech apps invest in cultural relevance

Tara Kirkpatrick

May 19, 2022

On Friday Kendrick Lamar announced his first tour in 5 years and presale tickets could be purchased via Cash A...

Food & Dining

Chick-fil-A downloads spike when Tampa Bay Lightning win

Tara Kirkpatrick

May 13, 2022

We released the BRAG Index this week, a measure of 'Brand Relative App Growth' created in partnership with Dig...

Health and Fitness

Sweatcoin downloads triple Fitbit as interest in move-to-earn gamification grows

Tara Kirkpatrick

May 12, 2022

We just launched the Brand Relative App Growth (BRAG) Index report with Digital Turbine, which highlights apps...