Posts By

Tara Kirkpatrick

Mobile Trends Analyst
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App Economy

How Tubi, Audiomack, Hopper outperform bigger brand competitors

Tara Kirkpatrick

May 18, 2023

The BRAG Index for Q1 2023 is live today and recognizes Tubi, Audiomack, Hopper, Temu, and TikTok rank #1 in t...

Product News

The answers to your next advertising play are now in Market Explorer

Tara Kirkpatrick

May 02, 2023

Your competitors' advertising activity is now available in Market Explorer. This means that when you go to Mar...


Cut Your Sales Cycle in Half with App Reviews

Tara Kirkpatrick

Apr 26, 2023

Negative app reviews are the voice of missed revenue.


3 Ways to Use Mobile Competitive Intelligence for a More Qualified Pipeline

Tara Kirkpatrick

Apr 20, 2023

Building a solid pipeline isn’t easy (duh). However, leveraging mobile competitive intelligence can help you i...


Growth plateau? How Sephora grew like Temu – without the million dollar budget

Tara Kirkpatrick

Mar 13, 2023

The optimal Ad Network mix can serve up user acquisition acceleration. It's how Temu doubled its month-over-mo...


Playing Offense v. Defense with Search Ads

Tara Kirkpatrick

Feb 10, 2023

Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among A...

3 Mobile Ad Strategies that are Winning World Cup Viewers

Tara Kirkpatrick

Dec 01, 2022

3 Ways to Win with Mobile Ad Campaigns for Sporting Events Launching Ad Creatives specific to the event and ea...


Cash App, SHEIN, McDonalds drive mobile performance and brand growth: BRAG Index...

Tara Kirkpatrick

Sep 17, 2022

As young apps like BeReal can become the most downloaded, non-gaming app globally seemingly overnight, it's a ...

Sports Betting

Top Sports Betting apps gain half a million new installs last week

Tara Kirkpatrick

Sep 07, 2022

As college football kicked off in the U.S. on August 27, the top 5 Sports Betting apps did too, accumulating h...