Posts By

Tara Kirkpatrick

Mobile Trends Analyst
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Fintech

Top-performing fintech apps invest in cultural relevance

Tara Kirkpatrick

May 19, 2022

On Friday Kendrick Lamar announced his first tour in 5 years and presale tickets could be purchased via Cash A...

Food & Dining

Chick-fil-A downloads spike when Tampa Bay Lightning win

Tara Kirkpatrick

May 13, 2022

We released the BRAG Index this week, a measure of 'Brand Relative App Growth' created in partnership with Dig...

Health and Fitness

Sweatcoin downloads triple Fitbit as interest in move-to-earn gamification grows

Tara Kirkpatrick

May 12, 2022

We just launched the Brand Relative App Growth (BRAG) Index report with Digital Turbine, which highlights apps...

Health and Fitness

Mental health app installs decline more than 30% since January 2021

Tara Kirkpatrick

May 10, 2022

First-time downloads of ‘pandemic-winning’ mental wellness apps in the U.S were 15% lower this April than in A...

Fintech

More Women used Trust Wallet when Crypto Price Volatility was Lower

Tara Kirkpatrick

Apr 06, 2022

Crypto app installs grew by over 400% year over year in 2021 – but the gender ratio between male and female us...

Travel

Travel Trendlines: Spring Break Edition

Tara Kirkpatrick

Mar 18, 2022

We recently released Travel Trendlines, which features data stories on the top Travel apps* over the last year...

Travel

Travel Trendlines 2021

Tara Kirkpatrick

Mar 09, 2022

Today we bring you our latest market report, Travel Trendlines. It features data stories on 2021’s top Travel ...

Health and Fitness

Emotional Health Apps Surpass Mental Health Apps in Engagement Growth

Tara Kirkpatrick

Feb 18, 2022

Health and fitness apps have a predictable spike in downloads, revenue and usage every late December through J...

Commerce

Consumer-to-Consumer Shopping Apps Challenged to Provide BNPL and Pickup Options

Tara Kirkpatrick

Feb 10, 2022

Consumer-to-consumer (C2C) shopping app growth slid 12% in 2021 from 2020, according to our Global Mobile Reta...