Best Buy is in for its best holiday season yet. The company, which launched Black Friday deals over the weekend, is seeing huge app growth. Yesterday, November 24, the app achieved approximately 1.15 million daily active users, an all-time high for the app according to Apptopia record.* Last week was the first time the app hit the 1-million milestone.
UPDATE 11/30/20: Best Buy hit 1.31 million daily active users on Sunday, 11/29/20.
Earlier this month, the app also hit a new record for single-day downloads (new users) with 57,000. This was prompted by the much anticipated PS5 release. Two weeks later, Best Buy began their Black Friday sale and teased a Nintendo Switch restock + Nintendo Switch Mario Kart Deluxe Edition release. Downloads shot up again to about 55,000.
UPDATE 11/30: Saturday, 11/28/2020, Best Buy broke its single-day downloads record again with about 73,000.
And that's not all, folks! The juiciest app metric for retail apps is sessions. A sessions occurs every time someone opens the app. As you can imagine, more sessions = more browsing = more purchases. Best Buy's sessions have been climbing to new heights this month. Yesterday, November 24, the app recorded over 2 million. Ok, so Best Buy is crushing it this holiday season. But what about Walmart, Target, or Amazon? I got too carried away with Best Buy to cover those, but you can see for yourself! Just click that big blue button below to create your very own mobile intelligence report with five apps of your choosing.
*Apptopia’s performance estimates date back to January 2015. Best Buy launched prior to 2015, but based on 2015-2020 metrics, it is likely that these are lifetime records.