Our first conversation with Crunchbase started over a year ago.
My business partner, Eliran Sapir, and I sat down with the Crunchbase team to discuss a new offering; a marketplace that would give users the ability to add “best-in-class” data from other providers directly to their Crunchbase experience.
At the end of the meeting, they asked us a big question, would Apptopia consider being the exclusive mobile data provider for the new marketplace?
Eli and I were honored. The market for app intelligence is highly competitive and this was major validation of the quality and accuracy of Apptopia’s data.
And like most great things, this took some time to get right.
Today, I’m thrilled to announce that Crunchbase users can add Apptopia’s “best-in-class” mobile data directly to their Crunchbase Pro account.
From sales professionals prospecting for companies to publishers looking to better understand the competitive app landscape, this data is a game changer. Registered users who add the Apptopia marketplace app to their Crunchbase experience will see Apptopia’s metrics for Downloads, Daily Active Users and Monthly Active Users appear on company profile pages. They will be able to search across all of their Marketplace data with advanced search filters in Crunchbase Pro. Crunchbase Pro users will also be able to add custom alerts on Apptopia data to learn of unique buy signals and better target qualified companies.
Here’s the low down on the Apptopia Intelligence that’s now available in Crunchbase.
| Field Name | Description | Search | Profile | Export | Example | Lite vs Premium |
|---|---|---|---|---|---|---|
| Updated As Of | The last day this data was updated. |  |
|
01/05/2018 | Both | |
| Total Downloads | Total downloads for the previous month for all apps published by this company. | |
|
|
1 | Both |
| Total Downloads Growth | Month over month change in total downlaods for the publisher across all apps. | |
|
3% | Premium Only | |
| SDK Name | Name of Software Development Kit in use by a given app. | |
|
|
Green | Both |
| SDK Status | Indicates whether an SDK is active or inactive for a given app. | |
|
|
Active | Both |
| Total SDKs installed | Totale SDKs installed on app. | |
|
22 | Both | |
| Newly installed SDKs | Newly installed SDKs. | |
|
|
22 | Both |
| Installed Date | Date when this SDK was first detected by Apptopia for this app. | |
|
01/01/2016 | Both | |
| App Name | Name of a given app. | |
|
|
Slack | Both |
| App Publisher | This is the publisher of the app, as defined by the app stores. | |
|
Premium Only | ||
| App Price | Price paid by users to download a given app. | |
|
|
$1.99 | Premium Only |
| App Store | Designates which store(s) a given app is offered on. | |
|
|
Google Play | Premium Only |
| App Categories | Keyword descriptor for an app as identified in app stores. | |
|
|
Messaging | Premium Only |
| App Launch Date | Date on which this app was first introduced on any app store. | |
|
|
1/23/2014 | Premium Only |
| App Monthly Downloads | Number of total downloads of a given app, including both Google Play and iOS downloads where applicable. Data is based on previous month estimates. | |
|
|
300 | Premium Only |
| App Monthly Downloads Growth | Percentage change in total monthly downloads of a given app compared to prior month. | |
|
|
7% | Both |
| App Daily Active Users | Number of unique daily app users averaged over the last month, including both Google Play and iOS users where applicable. | |
|
|
300 | Premium Only |
| App Daily Active Users Growth | Percentage change in daily active users of a given app compared to prior month, including both Google Play and iOS users where applicable. | |
|
|
-5% | |
| App Monthly Active Users | Number of unique monthly app users over the past month, including both Google Play and iOS users where applicable. | |
|
|
700 | Premium Only |
| App Monthly Active Users Growth | Percentage change in monthly active users of a given app compared to prior month, including both Google Play and iOS users where applicable. | |
|
|
17% | Premium Only |
| Total App Revenue | Total monthly revenue generated by a given app, including both Google Play and iOS where applicable. | |
|
|
$3,000 | Premium Only |
| Total App Revenue Growth | Percentage change in total app revenue compared to previous month, including both Google Play and iOS where applicable. | |
|
|
-3.5% | Premium Only |
| App Advertising Revenue | Monthly advertising revenue generated by a given app, including both Google Play and iOS where applicable. | |
|
|
$3,000 | Premium Only |
| App Advertising Revenue Growth | Percentage change in app advertising revenue compared to previous month, including both Google Play and iOS where applicable. | |
|
|
33% | Premium Only |
| In-App Purchases Revenue | Monthly in-app purchases revenue generated by a given app, including both Google Play and iOS where applicable. | |
|
|
$33,300 | Premium Only |
| In-App Purchases Revenue Growth | Percentage change in in-app purchases revenue compared to previous month, including both Google Play and iOS where applicable. | |
|
|
5% | Premium Only |
You can check out the Crunchbase marketplace here. Need mobile data that’s not in our Crunchbase Integration? Talk to us or book time for a 1:1 demo - we’ll be happy to help out.
-JK
