Football Surges but Retail Ranks High

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Thanksgiving brings the relentless effort of pushing through a wall of human obstacles in pursuit of an elusive goal. No, it’s not Black Friday. It’s football. Football-related apps have been among the fastest growing in the iOS app store according to Apptopia’s Surge Report, which measures ranking gains over the past 24 hours.

Oddly enough, despite the football app frenzy, there was little movement among football-themed games with the one exception of Pelé Soccer Legend, which is “real” football. Curiously, despite the run-up to Black Friday, no major shopping apps appeared among the Top 25 in the Surge Report for iOS, although there are four of them ranked in top 25 overall in Apple’s App Store today:

  • Flipp, #7
  • Amazon, #13
  • Wish, #17
  • Cartwheel by Target, #22

Retail analysts should take note that two of these, Flipp and Wish, are not major traditional retailers but have been consistently ranking high among the likes of Amazon, Target and Walmart.

 

Surge Report Rank

iOS App Store Title

Rank Gain

1.

NFL Sunday Ticket

1,316

5.

Dallas Cowboys

846

12.

Draft Kings

668

13.

Fox Sports Mobile

615

16.

NFL Fantasy Football

570

17.

Yahoo Sports Rank Gain

552

22.

Yahoo Fantasy Football...

502

24.

DK Live

492

 

The leaders in the Surge Report weigh heavily toward fantasy sports, although TV-related and news apps are in the mix. DraftKings, the daily fantasy sports site/app that has come under regulatory scrutiny, has two app properties that users engage with every Sunday and Monday. In addition to its namesake, the DK Live app provides play-by-play for fantasy sports and has seen strong download performance since its debut in September. Both finished ahead of the official NFL Mobile app as well as the app for FanDuel, with which DraftKings has proposed to merge.

Football hasn’t been the only sport to find a place in the top 25 fastest-moving apps. It had some company with WWE (#3) as fans tuned in to the wrestling league’s Survivor Series event and NASCAR Mobile (#18) as users watched Jimmie Johnson win the Sprint Cup for a record-tying seventh consecutive time. With these two high-profile events in the rearview mirror, their download rates will surely cool off leading up to the three NFL games on Thursday. Surely we’ll see increased rank and usage among shopping apps after Thanksgiving weekend but we’re keeping our eyes peeled for any surprise results.

 

AuthorRoss Rubin