Without the right insights, product managers like you are forced to rely on good ‘ole fashion guesswork during app development. This has worked out for some. But, for most, guesswork doesn’t cut it, especially when you’re pouring significant time, money and resources into the project.
Eliminate guesswork and create your app with confidence by partnering with a mobile intelligence provider. Using their competitive insights, you’ll know exactly what to build, why and when. This’ll not only save you time and money, but it’ll nearly guarantee a smooth & successful app launch.
Ready to get started on your journey as a data-driven product manager? Implement mobile insights into the four key steps of app development:
In order to succeed, your app must fulfill a specific need, which you will need to identify early on. Use your mobile intelligence tool to look out for open opportunities within a particular genre, region or audience.
If you already have a hunch about a potential opportunity, you can validate that hunch using app performance metrics: downloads, monthly active users (MAU), in-app purchase (IAP) revenue, etc. Click here to see all the data points you'll have access to with a mobile intel tool.
Funnel this data into your existing data sandbox, or build custom markets directly in your mobile intel tool. Either way, you’ll be able to see which apps are performing well and where; then, determine if there’s any white space in the market for your app.
After you’ve identified the basics of your app, you’ll need to clarify its functions, features and revenue model. Not sure which direction to go in? With a mobile intelligence tool, you can track which features and models are performing best among users. If your competitor sees a large ROI after releasing a new social feature, for instance, then you may want to consider implementing that feature right off the bat.
You should also familiarize yourself with your potential users during this step. Analyze the demographics data of similar apps, and even use a review analysis tool to see what users like and dislike about those apps. This is an important part of the research stage because, after all, why commit to a feature that your customers won't enjoy? And, more importantly, why exclude a feature that could be pivotal to your app's success?
You’ve built your app. It’s decked out with only the best, most ROI-y features. Now what? If you haven't already, check market trends to see if there is any type of seasonality to your app. Then, choose your release date accordingly.
While you're conducting internal tests, revisit the research you conducted in step 1. Re-familiarize yourself with your target audience and mobile landscape. This way, you'll be fully prepared for any potential hitches.
Feeling good? Ship it!
Now, it's time to benchmark your performance and keep tabs on the competition. A mobile intel tool will allow you to track all of your key performance metrics in one place, and easily determine what's working and not working. Update your app accordingly, then understand the impact of your newly released features & fixes.
Curious to learn more? Read how Redemption Games doubled their revenue using competitive mobile intelligence. Or, click that big blue button below to see a mobile intel tool in action.