Product Competitive Intel

How to build a chart-topping app using competitive mobile intelligence

Sep 03, 2020

Develop

Madeline Lenahan

Sep 03, 2020

Communications & Content Manager

Looking to create the next breakthrough app? You’re going to need data. Good data. 

Without the right insights, product managers like you are forced to rely on good ‘ole fashion guesswork during app development. This has worked out for some. But, for most, guesswork doesn’t cut it, especially when you’re pouring significant time, money, and resources into the project.

Eliminate guesswork and create your app with confidence by partnering with a mobile intelligence provider. Using their competitive insights, you’ll know exactly what to build, why, and when. This’ll not only save you time and money, but it’ll nearly guarantee a smooth and successful app launch. Ready to get started on your journey as a data-driven product manager? Incorporate mobile intelligence into the four key steps of app development:

1. Research & Identify 

In order to succeed, your app must fulfill a specific need, which you will need to identify early on. Use your mobile intelligence tool to look out for open opportunities within a particular genre, region, or audience.  

If you already have a hunch about a potential opportunity, you can validate that hunch using app performance metrics, like downloads, monthly active users (MAU), or in-app purchase (IAP) revenue. In addition to performance metrics, Mobile intelligence consists of app metadata, like app descriptions, user reviews, and more. 

Funnel this data into your existing data sandbox, or build custom markets directly in your mobile intelligence tool. See which apps are performing well and where; then, determine if there’s any white space in the market for your app. 

See how the Redemption Games team incorporates mobile intelligence into their work.

Analyze app revenue

2. Clarify & Build

After you’ve identified the basics of your app, you’ll need to clarify its functions, features, and revenue model. Not sure where to start? With a mobile intelligence tool, you can track which features and models are performing best among users. If your competitor's new social feature increased app engagement 10x, for instance, then you may want to consider implementing that feature from the start. 

You should also familiarize yourself with your potential users during this step. Analyze the demographic data of similar apps, and even use a review intelligence tool to see what users like and dislike about those apps. This is an important part of the research stage because, after all, why commit to a feature that your customers won't enjoy? And, more importantly, why exclude a feature that could be pivotal to your app's success

Analyze app user reviews

 

3. Test & Launch  

You’ve built your app. It’s decked out with only the best, most ROI-y features. Now what? If you haven't already, check market trends to see if there is any type of seasonality to your app. Then, choose your release date accordingly.

While you're conducting internal tests, revisit the research you conducted in step one. Re-familiarize yourself with your target audience and mobile landscape. This way, you'll be fully prepared for any potential hitches.

Feeling good? Ship it! 

Analyze app market trends

 

4. Track & Update

Now, it's time to benchmark your performance and keep tabs on the competition. A mobile intel tool will allow you to track all of your key performance metrics in one place, and easily determine what's working and not working. Update your app accordingly, then understand the impact of your newly released features & fixes. 

Track your app performance with Apptopia

Curious to learn more? Read how Redemption Games doubled their revenue using competitive mobile intelligence. Or, create a free mobile intelligence report by clicking that button below.

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Madeline Lenahan

Communications & Content Manager