On December 5th - 6th, Netflix gave all of India a free trial called it “StreamFest.” The company ended up extending the offer another two days but we can already tell people have definitely taken advantage!
StreamFest enabled the Netflix mobile app to hit its lifetime high in terms of daily global and Indian downloads with 1.3M and 800k, respectively. This occurred yesterday and for the Indian market, it represents a 2570% increase over the Monday prior for new installs. It is unclear at this point in time how many of these users will convert into paying subscribers.
But competitors are coming for Netflix, as HBO Max is currently the fastest growing major SVOD service in the United States. Discovery+ launching is on January 4 and Paramount+ is planning to debut just a little later next year. Continue to monitor how the competitive streaming landscape is shifting by creating your own free custom report. Data helps you make better decisions, start by clicking the big blue button below.
