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    Mobile 101
      Social Media

      What India's ban of TikTok could tell us about the U.S. social media market

      Adam Blacker

      Mar 22, 2023

      TikTok, the most popular social media app for Gen Z, could be facing a ban in the United States based on fears...

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      Commerce

      Temu hits 50 million installs, but does it matter?

      Adam Blacker

      Mar 16, 2023

      Temu, the ecommerce company owned by Pinduoduo, has had its mobile app installed by 50 million people since it...

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      Mobile Growth

      Growth plateau? How Sephora grew like Temu – without the million dollar budget

      Tara Kirkpatrick

      Mar 13, 2023

      The optimal Ad Network mix can serve up user acquisition acceleration. It's how Temu doubled its month-over-mo...

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      Food & Dining

      Top QSR apps in the U.S. for February 2023 by Downloads

      Adam Blacker

      Mar 09, 2023

      The original article is posted at QSR Magazine, where I write a monthly column.

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      Social Media

      With advertising revenue declining, the big social apps turn toward in-app purch...

      Adam Blacker

      Mar 01, 2023

      The big social networks have so many users because they provide a service for free, and for awhile, did not ev...

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      Marketing

      How to evaluate Loyalty & Rewards promotion effectiveness with app data

      Adam Blacker

      Feb 28, 2023

      Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just ha...

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      Marketing

      How App Download Leaders Are Winning

      Adam Blacker

      Feb 22, 2023

      What does it take to be a Download Leader? As many of you know, Apptopia has been releasing full year scoreboa...

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      Fintech

      Meeting consumers where they are at – Public.com’s UA strategy to acquire more q...

      Apptopia Marketing

      Feb 15, 2023

      The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can liste...

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      Food & Dining

      Top QSR apps in the U.S. for January 2023 by Downloads

      Adam Blacker

      Feb 15, 2023

      The original article is posted at QSR Magazine, where I write a monthly column.

      Read More
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