Social Media

What India's ban of TikTok could tell us about the U.S. social media market

Adam Blacker

Mar 22, 2023

TikTok, the most popular social media app for Gen Z, could be facing a ban in the United States based on fears...

Commerce

Temu hits 50 million installs, but does it matter?

Adam Blacker

Mar 16, 2023

Temu, the ecommerce company owned by Pinduoduo, has had its mobile app installed by 50 million people since it...

Commerce

Growth plateau? How Sephora grew like Temu – without the million dollar budget

Tara Kirkpatrick

Mar 13, 2023

The optimal Ad Network mix can serve up user acquisition acceleration. It's how Temu doubled its month-over-mo...

Food & Dining

Top QSR apps in the U.S. for February 2023 by Downloads

Adam Blacker

Mar 09, 2023

The original article is posted at QSR Magazine, where I write a monthly column.

Social Media

With advertising revenue declining, the big social apps turn toward in-app purch...

Adam Blacker

Mar 01, 2023

The big social networks have so many users because they provide a service for free, and for awhile, did not ev...

Marketing

How to evaluate Loyalty & Rewards promotion effectiveness with app data

Adam Blacker

Feb 28, 2023

Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just ha...

Marketing

How App Download Leaders Are Winning

Adam Blacker

Feb 22, 2023

What does it take to be a Download Leader? As many of you know, Apptopia has been releasing full year scoreboa...

Fintech

Meeting consumers where they are at – Public.com’s UA strategy to acquire more q...

Apptopia Marketing

Feb 15, 2023

The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can liste...

Food & Dining

Top QSR apps in the U.S. for January 2023 by Downloads

Adam Blacker

Feb 15, 2023

The original article is posted at QSR Magazine, where I write a monthly column.