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      Fintech

      Top Downloaded Digital First Banking Apps in the US for H1 2021

      Adam Blacker

      Jun 30, 2021

      Chime was the most downloaded digital first banking app in the US in the first half of 2021, with 6.4 million ...

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      podcast

      How Too Good to Go is reducing food waste through strategic app marketing

      Apptopia Marketing

      Jun 29, 2021

      LISTEN OR WATCH

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      App Economy

      Mobile app downloads explained: What this metric is good and bad at measuring

      Adam Blacker

      Jun 23, 2021

      What is a download of a mobile app? It is a net-new install of an application on a mobile device, usually a mo...

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      Social Media

      What is the creator economy? A discussion with Kaya Yurieff

      Apptopia Marketing

      Jun 16, 2021

      "The creator economy" is a phrase you've likely heard a lot lately, but what exactly is it? Kaya Yurieff, a re...

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      Food & Dining

      McDonald's most successful app promotion is not a celebrity meal

      Madeline Lenahan

      Jun 09, 2021

      Two weeks ago, McDonald’s rolled out its latest celebrity meal in collaboration with K-pop sensation BTS. In a...

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      Entertainment

      HBO Max outpaces top competitors Disney+ and Netflix for mobile app downloads in...

      Adam Blacker

      May 26, 2021

      In its first year live, the HBO Max mobile app has been installed 43M times, which is 664% more than it had be...

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      Entertainment

      Story platform apps are the fastest grossing segment of the creator economy

      Adam Blacker

      May 25, 2021

      The “creator economy” has taken off. It’s nothing new, there’s just nomenclature assigned to it now combined w...

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      Announcement

      Apptopia Raises $20 Million In Series C Funding To Source New Connected Device D...

      Apptopia Marketing

      May 11, 2021

      BOSTON, May 11, 2021 -- Apptopia Inc., the leader in real-time competitive intelligence, today announced the c...

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      Games

      How Garena Free Fire keeps players happy and engaged 3+ years later

      Apptopia Marketing

      May 05, 2021

      Listen or Watch 

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