October 25, 2019

China: NBA averaged 19% more daily active users th...

App Store Retention sports

Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last....

October 24, 2019

U.S. users spend more than $23 million in TikTok s...

Social Media

You can't read tech news for more than a day or two before you come across an article mentioning TikTok, the n...

October 17, 2019

Revamped Report Builder: hotter leads, even faster

Apptopia SDK Product Update Sales

Revamped Report Builder: hotter leads, even faster

October 08, 2019

State of the mobile attribution market; a Q&A with...

Adtech

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

October 08, 2019

Egypt - Protests and random searches of phones dri...

Messaging

This is to be expected. Whenever there is political unrest and citizens seeking to organize against watching e...

October 02, 2019

More than 23 million people in the U.S. potentiall...

Entertainment SVOD

Streaming video on-demand, or SVOD, is a very active area of entertainment with new entrants being announced e...

September 26, 2019

Mario Kart Tour smashes records on day one, hits 1...

Games

Nintendo’s Mario Kart Tour launched yesterday, racking up 10.1 million downloads globally. This is record brea...

September 19, 2019

The Evolution of In-App Performance Marketing: How...

Adtech

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

September 18, 2019

Product Update: Unified markets and more

Apptopia

A few weeks ago, we announced “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all a...

September 03, 2019

Ads, IAP or Both?

Games Ad Monetization

This blog is based on a research study which can be downloaded in full here.

October 25, 2019

China: NBA averaged 19% more daily active users th...

App Store Retention sports

Despite the recent controversy surrounding the NBA, fans were more engaged on mobile this preseason than last....

October 24, 2019

U.S. users spend more than $23 million in TikTok s...

Social Media

You can't read tech news for more than a day or two before you come across an article mentioning TikTok, the n...

October 17, 2019

Revamped Report Builder: hotter leads, even faster

Apptopia SDK Product Update Sales

Revamped Report Builder: hotter leads, even faster

October 08, 2019

State of the mobile attribution market; a Q&A with...

Adtech

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

October 08, 2019

Egypt - Protests and random searches of phones dri...

Messaging

This is to be expected. Whenever there is political unrest and citizens seeking to organize against watching e...

October 02, 2019

More than 23 million people in the U.S. potentiall...

Entertainment SVOD

Streaming video on-demand, or SVOD, is a very active area of entertainment with new entrants being announced e...

September 26, 2019

Mario Kart Tour smashes records on day one, hits 1...

Games

Nintendo’s Mario Kart Tour launched yesterday, racking up 10.1 million downloads globally. This is record brea...

September 19, 2019

The Evolution of In-App Performance Marketing: How...

Adtech

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

September 18, 2019

Product Update: Unified markets and more

Apptopia

A few weeks ago, we announced “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all a...

September 03, 2019

Ads, IAP or Both?

Games Ad Monetization

This blog is based on a research study which can be downloaded in full here.