Social Media

With advertising revenue declining, the big social apps turn toward in-app purch...

Adam Blacker

Mar 01, 2023

The big social networks have so many users because they provide a service for free, and for awhile, did not ev...

Marketing

How to evaluate Loyalty & Rewards promotion effectiveness with app data

Adam Blacker

Feb 28, 2023

Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just ha...

Marketing

How App Download Leaders Are Winning

Adam Blacker

Feb 22, 2023

What does it take to be a Download Leader? As many of you know, Apptopia has been releasing full year scoreboa...

Fintech

Meeting consumers where they are at – Public.com’s UA strategy to acquire more q...

Apptopia Marketing

Feb 15, 2023

The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can liste...

Food & Dining

Top QSR apps in the U.S. for January 2023 by Downloads

Adam Blacker

Feb 15, 2023

The original article is posted at QSR Magazine, where I write a monthly column.

Travel

Playing Offense v. Defense with Search Ads

Tara Kirkpatrick

Feb 10, 2023

Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among A...

podcast

Navigating changing cohort behavior - How MoneyLion is getting ahead in this eco...

Apptopia Marketing

Jan 26, 2023

You can listen on Spotify, Apple, Anchor and more.

Food & Dining

Top QSR apps in the U.S. for December 2022 by Downloads

Adam Blacker

Jan 12, 2023

The original article is posted at QSR Magazine, where I write a monthly column.

App Economy

It's Time to Focus: Apptopia CEO discusses data for the downtimes

Apptopia Marketing

Jan 09, 2023

You can listen on Spotify, Apple, Anchor and more.