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    Mobile 101
      Social Media

      With advertising revenue declining, the big social apps turn toward in-app purch...

      Adam Blacker

      Mar 01, 2023

      The big social networks have so many users because they provide a service for free, and for awhile, did not ev...

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      Marketing

      How to evaluate Loyalty & Rewards promotion effectiveness with app data

      Adam Blacker

      Feb 28, 2023

      Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just ha...

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      Marketing

      How App Download Leaders Are Winning

      Adam Blacker

      Feb 22, 2023

      What does it take to be a Download Leader? As many of you know, Apptopia has been releasing full year scoreboa...

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      Fintech

      Meeting consumers where they are at – Public.com’s UA strategy to acquire more q...

      Apptopia Marketing

      Feb 15, 2023

      The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can liste...

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      Food & Dining

      Top QSR apps in the U.S. for January 2023 by Downloads

      Adam Blacker

      Feb 15, 2023

      The original article is posted at QSR Magazine, where I write a monthly column.

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      Travel

      Playing Offense v. Defense with Search Ads

      Tara Kirkpatrick

      Feb 10, 2023

      Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among A...

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      podcast

      Navigating changing cohort behavior - How MoneyLion is getting ahead in this eco...

      Apptopia Marketing

      Jan 26, 2023

      You can listen on Spotify, Apple, Anchor and more.

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      Food & Dining

      Top QSR apps in the U.S. for December 2022 by Downloads

      Adam Blacker

      Jan 12, 2023

      The original article is posted at QSR Magazine, where I write a monthly column.

      Read More
      App Economy

      It's Time to Focus: Apptopia CEO discusses data for the downtimes

      Apptopia Marketing

      Jan 09, 2023

      You can listen on Spotify, Apple, Anchor and more.

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