Tools & Productivity

Vaccine passport apps hit 12 million downloads globally

Adam Blacker

Jul 07, 2021

Updated 07/18/21 and added two apps; CLEAR - Fast, Touchless Access and IATA Travel Pass. Clear is available g...


Top Downloaded Digital First Banking Apps in the US for H1 2021

Adam Blacker

Jun 30, 2021

Chime was the most downloaded digital first banking app in the US in the first half of 2021, with 6.4 million ...


How Too Good to Go is reducing food waste through strategic app marketing

Apptopia Marketing

Jun 29, 2021


App Economy

Mobile app downloads explained: What this metric is good and bad at measuring

Adam Blacker

Jun 23, 2021

What is a download of a mobile app? It is a net-new install of an application on a mobile device, usually a mo...

Social Media

What is the creator economy? A discussion with Kaya Yurieff

Apptopia Marketing

Jun 16, 2021

"The creator economy" is a phrase you've likely heard a lot lately, but what exactly is it? Kaya Yurieff, a re...

Food & Dining

McDonald's most successful app promotion is not a celebrity meal

Madeline Lenahan

Jun 09, 2021

Two weeks ago, McDonald’s rolled out its latest celebrity meal in collaboration with K-pop sensation BTS. In a...


HBO Max outpaces top competitors Disney+ and Netflix for mobile app downloads in...

Adam Blacker

May 26, 2021

In its first year live, the HBO Max mobile app has been installed 43M times, which is 664% more than it had be...


Story platform apps are the fastest grossing segment of the creator economy

Adam Blacker

May 25, 2021

The “creator economy” has taken off. It’s nothing new, there’s just nomenclature assigned to it now combined w...


Apptopia Raises $20 Million In Series C Funding To Source New Connected Device D...

Apptopia Marketing

May 11, 2021

BOSTON, May 11, 2021 -- Apptopia Inc., the leader in real-time competitive intelligence, today announced the c...