Marketing Product News

Product Update: Unified markets and more

Sep 18, 2019


Adam Blacker

Sep 18, 2019

VP, Insights

A few weeks ago, we announced: “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all about bringing unified metrics and entities to the forefront. With our new release, we have expanded our Market Explorer functionality even further to allow the creation of unified markets.

What is Market Explorer?

Market Explorer allows you to effortlessly keep tabs on the competition. You can create as many markets in Market Explorer as needed to track specific app categories and competitors. 

- Analyze penetration and market share for each country

- View up to four years of historical data

- Compare performance metrics across entities in a graph or table


What’s New

Now, with our expanded Market Explorer functionality, you can:

- Compare and chart key data for unified apps (iOS & Google Play), publishers, and companies

- Build a market with thousands of apps by adding entire Publishers or Companies

- Export entire rolled-up market data straight to CSV (available for Radar Pro Customers)

Not a Radar Pro customer but want access to CSV exports? Talk to an App Intelligence Specialist

Before this release, if you wanted to compare Starbucks to Dunkin’ using our tool, you would have had to manually add each version of the brands’ apps to a market. Starbucks has over 60 apps, meaning you wouldn’t have even been able to create a market that contained all of Starbucks’ apps, let alone compare them to a competitor. Now, by adding the Starbucks publisher, rather than Starbucks’ apps, to the market you can compare their entire portfolio of apps and only use up 1 of the 50 entity slots we give you.

Screen Shot 2019-09-17 at 7.18.34 PMYou probably know that the company Yum! Brands own over 40 apps like KFC, Taco Bell, and Pizza Hut. But do you know how Yum! Brands unified apps’ performance compares to Restaurant Brands International unified apps (Burger King, Popeyes, Tim Hortons)? 

Don’t want to leave out another big competitor like Chick-fil-a? No problem. Compare the Chick-fil-a app directly to those two companies

Screen Shot 2019-09-17 at 7.20.06 PM

The new flexibility to directly compare apps, publishers, and companies means more comprehensive and digestible data. Oh, and we aren’t going to try and upsell you on this. Everything in this release comes with your existing Radar subscription.


Here’s How to Use it

The steps to building a new market remain the same for customers with a Radar Subscription. Get started by adding a new market within the Market Explorer tool.

Screen Shot 2019-09-17 at 1.53.30 PM

Easily search and add any unified app, publisher, or company to compare in your new market. We are introducing new visual cues to help you distinguish acompany@2xParent Company from asubsidiary@3x Unified Publisher. You will see these icons in Search and Breadcrumbs.

Screen Shot 2019-09-17 at 5-48-58 PM-1

Once you have created and named your market, check out the entire market overview. For Radar Pro users, export the rolled-up market data on the Market Overview page. 

Screen Shot 2019-09-17 at 7.28.56 PMChoose up to five entities to compare for deeper analysis.

Screen Shot 2019-09-17 at 6.03.46 PM

In our ‘Downloads & Revenue’ and ‘Engagement’ pages, we provide unified metrics showing the totals for iOS and Google Play app stores.

Screen Shot 2019-09-17 at 5.53.15 PM


Things You Should Know

- Download your market straight to a CSV (the only place where you can download time-series publisher and company information)

- Our performance data is made fresh daily, just like our coffee.

- To keep our parent company mappings current, we use several data sources, including, but not limited to, CrunchBase and Wikipedia. A majority of these sources must agree before we make a change to our mappings. This is a daily process, so we should be catching changes within 24-48 hours of the event occurring. Our partnership with Bloomberg and other financial clients has forced us to be meticulous in this space.

- Apptopians love feedback. Let us know what you think of the new release. Your customer success manager is here to answer your questions and help you successfully use the product. Cheers!

To learn more about Apptopia or this recent product update, contact us today.

Adam Blacker

VP, Insights