Statement on data integrity and recent industry news
Sep 17, 2021
I want to take a minute and talk about the SEC charges of securities fraud relating to a mobile intelligence company that misused confidential data from app publishers.
Since Apptopia launched in 2011, I’ve been committed to building the company and our data estimates the right way. The right way isn’t always flashy, and doesn’t usually come with explosive Silicon Valley growth expectations. In fact, many of you reading this may have evaluated our data in 2017 or 2018 and felt like our estimates weren’t accurate enough. It took time, a lot of iterations, and a world class engineering team to get us to the level of data quality and signal we have today.
We took this path, and invested into proprietary algorithms, because it was the best thing for our customers, employees, and investors. Doing things the right way creates sustainable value that you can rely on.
Today, more than ever, we are proud that we can put forward a high quality and accurate data product by taking a principled and transparent approach. This company, and our passionate, scrappy team, has always been committed to not just modeling our data ethically, but sourcing it in a responsible way too.
How do we do this? It starts with our data algorithm, which I outlined in March 2020 in two parts. I wrote these posts to show how our business has been able to achieve such accurate estimates without building a mobile panel or collecting user/device level data.
As a VC-backed company, we did not take shortcuts to spur breakneck scale; oftentimes founders feel the pressure to do so to meet unrealistic Board, VC or Market expectations. We haven’t and we don’t. Since day one, we have been committed to hiring the right people and working with world class investors such as ABS Capital Partners that understand and fully-support our methodical, efficient and steady growth.
This is why we have partners who choose Apptopia as their sole mobile app data provider.
I feel unbelievably fortunate that after 10 years of building this business, I am truly as passionate about it today as I was the day we founded Apptopia. I will be making myself available for the next few weeks to anyone (customer or not) who wants to speak more about the above. Please feel free to reach out to me directly - Jon@apptopia.com - or fill out the form here and we will set something up.