We usually only hear about an app after it's reached the top of the App Store. But what comes before that moment? What goes into the app development process, from proof of concept to launch? Once you've launched, how do you acquire users?
To get a first-hand persepctive on launching and marketing an app, we spoke to Till Financial Co-founder Taylor Burton. Till Financial is on a mission to create smarter spenders through its collaborative family banking tools offered via mobile app.
Taylor shares Till's approach to revenue generation, marketing, benchmarking, and details his dislike for a certain type of pizza. You can watch the full 22-minute Somewhat Mobile episode here or catch a clip of it below.
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