Q1 19 App Store Categories

Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like Netflix, Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.

So what can we learn from this chart? The #1 insight for me here, is how high the Books category ranks in APAC. Diving deeper into the category, I found the top 10 apps make up about 83% of all revenue the category makes, and the top 50 make up 98% of all revenue. Apps like QQ Reading and Himalayan Vocal Novels are the stalwarts of the Books category in APAC.

Next week we'll be posting the same chart but for Google Play categories. Stay tuned!

Adam Blacker

VP, Insights