It’s April which means it’s NHL and NBA playoffs time in addition to the start of the baseball season. It's because of this that April is always a big boon for the resale market, especially through top resale brokers StubHub, SeatGeek and Gametime. Let’s take a look at the app data highlights:
Why is this space skyrocketing?
Two reasons; one is changing consumer behavior and the the other is increased competition. The last two years have seen tremendous change in terms of where people are making their purchasing decisions. Looking just at internet purchases, about 80% of physical goods are bought on web versus mobile but it’s precisely the opposite with experiences. 80% of experience purchases are taking place on mobile. StubHub is a name people know and it’s been around. SeatGeek (est. 2012) and Gametime (est. 2013) aren’t new but they’ve just recently stepped up their marketing. SeatGeek started executing custom audience targeting with Yahoo Gemini while Gametime beta tested Snapchat’s goal-based bidding system for app install ads. Gametime is unique in that it’s mobile only and has social functions which is exactly what Venmo attributes much of its success to in the P2P payments space.
*Data is US only and combines App Store and Google Play numbers