November 06, 2019

How to Make Better Creatives for In-App Performanc...

Ad Creative

As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Marketing Ad Creative Adtech

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

April 17, 2018

Casual Games In The Crossfire: How Does Toy Blast ...

Games Ad Creative

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...

November 06, 2019

How to Make Better Creatives for In-App Performanc...

Ad Creative

As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Marketing Ad Creative Adtech

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

April 17, 2018

Casual Games In The Crossfire: How Does Toy Blast ...

Games Ad Creative

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...