February 25, 2020

The Evolution of Effective Measurement and Trackin...

Advertising Adtech

As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

October 08, 2019

State of the mobile attribution market; a Q&A with...

Adtech

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

September 19, 2019

The Evolution of In-App Performance Marketing: How...

Adtech

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Marketing Ad Creative Adtech

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

September 12, 2018

Harnessing data and daring to make the right conne...

Engagement Women in Mobile Adtech

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if...

August 22, 2018

Powering Your Data Growth Stack To Boost Audience ...

Marketing Adtech

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can ei...

August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

February 25, 2020

The Evolution of Effective Measurement and Trackin...

Advertising Adtech

As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

October 08, 2019

State of the mobile attribution market; a Q&A with...

Adtech

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

September 19, 2019

The Evolution of In-App Performance Marketing: How...

Adtech

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

October 04, 2018

Sure-Fire Rules To Ignite Deep-Funnel Engagement W...

Marketing Ad Creative Adtech

Don’t kid yourself into thinking users will look at ads from the get-go. Reams of recent research show users a...

September 12, 2018

Harnessing data and daring to make the right conne...

Engagement Women in Mobile Adtech

App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if...

August 22, 2018

Powering Your Data Growth Stack To Boost Audience ...

Marketing Adtech

App marketers are at a critical crossroad in how they grow their business and reach their targets. They can ei...

August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...