February 25, 2020

The Evolution of Effective Measurement and Trackin...

Advertising Adtech

As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

March 19, 2019

Downloads of Playrix's Gardenscapes and Homescapes...

Advertising Games

Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishe...

November 16, 2018

How to maximize your app revenue for the holidays

Advertising user acquisition Marketing

This is a contributor post from Angelina Lugova of Epom.

August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

March 30, 2018

The 50 Best Mobile Ad Networks to Supercharge Grow...

Advertising

Not all ad networks are created equal. While there are certainly name brand frontrunners from companies such a...

January 16, 2018

Acquisition Pro is getting an upgrade!

Apptopia Advertising

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

October 02, 2017

Smart User Acquisition, Start To Finish

Apptopia Advertising user acquisition

The original post can be found on my weekly Inc.com column, Uncensored.

February 25, 2020

The Evolution of Effective Measurement and Trackin...

Advertising Adtech

As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

May 22, 2019

Advertising Intelligence; What is it and how does ...

Advertising user acquisition Ad Creative Adtech

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

March 19, 2019

Downloads of Playrix's Gardenscapes and Homescapes...

Advertising Games

Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishe...

November 16, 2018

How to maximize your app revenue for the holidays

Advertising user acquisition Marketing

This is a contributor post from Angelina Lugova of Epom.

August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

March 30, 2018

The 50 Best Mobile Ad Networks to Supercharge Grow...

Advertising

Not all ad networks are created equal. While there are certainly name brand frontrunners from companies such a...

January 16, 2018

Acquisition Pro is getting an upgrade!

Apptopia Advertising

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

October 02, 2017

Smart User Acquisition, Start To Finish

Apptopia Advertising user acquisition

The original post can be found on my weekly Inc.com column, Uncensored.