August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

Read More
August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Metrics Marketing Women in Mobile

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

Read More
August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

Read More
July 25, 2018

Why We Built a Better Way to Compare Apps

Apptopia Metrics Marketing

Confession time. Apptopia collects millions of data points each day. We’re talking petabytes of information on...

Read More
July 24, 2018

3 Steps To Bridge The “Relevancy Gap” In App Marke...

Marketing Adtech

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

Read More
June 25, 2018

3 Tips to Kickstart Your Influencer Marketing

Marketing Engagement

Promoting your app on Instagram is a must - the platform has 1 billion monthly active users and holds the atte...

Read More
April 03, 2018

The Most Overlooked Kids App Marketing Tactic - Du...

Marketing Kids

There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

Read More
March 16, 2018

Investment Apps Have a Gender Gap

Investing Marketing

A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much h...

Read More
December 14, 2017

Your App Needs to Pass the 'Grandmother Test'

Marketing

The original post can be found on my weekly Inc.com column, Uncensored.

Read More
All posts
August 16, 2018

The Data-Driven Strategy Behind One Game Studio’s ...

Games Metrics Marketing Adtech

The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: i...

Read More
August 09, 2018

3 Tips to Grow Your App From A Growth Marketing Je...

Metrics Marketing Women in Mobile

The choices you make and the actions you take will always be inextricably intertwined with the business goals ...

Read More
August 01, 2018

Get a clearer picture of app usage with Session Da...

Apptopia Advertising Metrics Marketing Adtech

Knowing how long and how frequently someone uses an app is incredibly valuable information. It’s the type of i...

Read More
July 25, 2018

Why We Built a Better Way to Compare Apps

Apptopia Metrics Marketing

Confession time. Apptopia collects millions of data points each day. We’re talking petabytes of information on...

Read More
July 24, 2018

3 Steps To Bridge The “Relevancy Gap” In App Marke...

Marketing Adtech

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

Read More
June 25, 2018

3 Tips to Kickstart Your Influencer Marketing

Marketing Engagement

Promoting your app on Instagram is a must - the platform has 1 billion monthly active users and holds the atte...

Read More
April 03, 2018

The Most Overlooked Kids App Marketing Tactic - Du...

Marketing Kids

There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

Read More
March 16, 2018

Investment Apps Have a Gender Gap

Investing Marketing

A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much h...

Read More
December 14, 2017

Your App Needs to Pass the 'Grandmother Test'

Marketing

The original post can be found on my weekly Inc.com column, Uncensored.

Read More
All posts