Results for: Marketing

Marketing

Increase app visibility and downloads with Apptopia’s Search Intelligence

David Katz

Dec 15, 2020

More than five million apps are available for download between the two major app stores...and your app is comp...

Marketing

The Latest Trends, Opportunities & Learnings for Apps in 2020

Madeline Lenahan

Jul 30, 2020

We recently joined leading mobile industry experts for an exclusive webinar hosted by Mintegral. Among the pan...

Marketing

5 reasons mobile marketing leaders should prioritize competitive intelligence

Madeline Lenahan

Jun 24, 2020

Marketing teams are constantly being pulled in different directions, all while trying to stay ahead of the com...

Marketing

NEW: Actionable insights from user reviews with Review Text Analysis

David Katz

May 04, 2020

If you have an app, then you know how important user reviews are to your product development. The personalized...

Marketing

2020: The Year of Streaming

Madeline Lenahan

Apr 02, 2020

I think we can all agree that 2020 has been the longest year in recorded history. In times like this, humans m...

Marketing

The Evolution of Effective Measurement and Tracking in In-App Performance Advertising

Srinivas KC

Feb 25, 2020

As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

Marketing

How to Make Better Creatives for In-App Performance Advertising

Srinivas KC

Nov 06, 2019

As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

Marketing

State of the mobile attribution market; a Q&A with AppsFlyer's Elad Masiach

Adam Blacker

Oct 08, 2019

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

Marketing

The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Today

Srinivas KC

Sep 19, 2019

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...