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    Marketing

    How to Make Better Creatives for In-App Performance Advertising

    Srinivas KC

    Nov 06, 2019

    As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

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    Marketing

    State of the mobile attribution market; a Q&A with AppsFlyer's Elad Masiach

    Adam Blacker

    Oct 08, 2019

    Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

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    Marketing

    The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Today

    Srinivas KC

    Sep 19, 2019

    In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

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    Marketing

    Product Update: Unified markets and more

    David Katz

    Sep 18, 2019

    A few weeks ago, we announced “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all a...

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    Marketing

    Ads, IAP or Both?

    Adam Blacker

    Sep 03, 2019

    This blog is based on a research study which can be downloaded in full here.

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    Marketing

    Vivid Seats launches redesigned mobile app and new loyalty program

    Adam Blacker

    Aug 05, 2019

    Vivid Seats operates in the competitive space of event tickets, where these companies need both the chicken an...

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    Marketing

    Advertising Intelligence; What is it and how does it help me?

    Nebojsha 'Neb' Mitrikeski

    May 22, 2019

    So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

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    Marketing

    Introducing Alert Builder - Never Miss Insights Again

    Jonathan Kay

    Mar 25, 2019

    I’m thrilled to be launching our latest product today, Alert Builder. Actionable data delivered to you before ...

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    Marketing

    Downloads of Playrix's Gardenscapes and Homescapes are booming

    Adam Blacker

    Mar 19, 2019

    Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishe...

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