July 24, 2018

3 Steps To Bridge The “Relevancy Gap” In App Marke...

Marketing Adtech

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

June 25, 2018

3 Tips to Kickstart Your Influencer Marketing

Marketing Engagement

Promoting your app on Instagram is a must - the platform has 1 billion monthly active users and holds the atte...

April 03, 2018

The Most Overlooked Kids App Marketing Tactic - Du...

Marketing Kids

There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

March 16, 2018

Investment Apps Have a Gender Gap

Investing Marketing

A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much h...

December 14, 2017

Your App Needs to Pass the 'Grandmother Test'

Marketing

The original post can be found on my weekly Inc.com column, Uncensored.