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      Results for: Marketing (2)

      Marketing

      2020: The Year of Streaming

      Madeline Lenahan

      Apr 02, 2020

      I think we can all agree that 2020 has been the longest year in recorded history. In times like this, humans m...

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      Marketing

      The Evolution of Effective Measurement and Tracking in In-App Performance Advert...

      Srinivas KC

      Feb 25, 2020

      As I mentioned in my first Apptopia post, there are four key things that advertisers need today from their per...

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      Marketing

      5 Advantages of using the Apptopia API

      Adam Blacker

      Feb 10, 2020

      By nature, we’re innovators. We innovate to problem-solve. And we problem-solve to grow.

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      Marketing

      How to Make Better Creatives for In-App Performance Advertising

      Srinivas KC

      Nov 06, 2019

      As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

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      Marketing

      State of the mobile attribution market; a Q&A with AppsFlyer's Elad Masiach

      Adam Blacker

      Oct 08, 2019

      Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

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      Marketing

      The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Tod...

      Srinivas KC

      Sep 19, 2019

      In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

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      Marketing

      Product Update: Unified markets and more

      Adam Blacker

      Sep 18, 2019

      A few weeks ago, we announced: “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all ...

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      Marketing

      Ads, IAP or Both?

      Adam Blacker

      Sep 03, 2019

      This blog is based on a research study which can be downloaded in full here.

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      Marketing

      Introducing Alert Builder - Never Miss Insights Again

      David Katz

      Mar 25, 2019

      I’m thrilled to be launching our latest product today, Alert Builder. Actionable data delivered to you before ...

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