Results for: Marketing (2)

Marketing

How to Make Better Creatives for In-App Performance Advertising

Srinivas KC

Nov 06, 2019

As I talked about in my last blog post here on the evolution of in-app performance advertising, getting creati...

Marketing

State of the mobile attribution market; a Q&A with AppsFlyer's Elad Masiach

Adam Blacker

Oct 08, 2019

Mobile marketing, advertising and attribution are massive components of the mobile app economy, components tha...

Marketing

The Evolution of In-App Performance Marketing: How to Run Smart Ad Campaigns Tod...

Srinivas KC

Sep 19, 2019

In-app advertising is the most effective yet nuanced aspect of app marketing. The best way to measure success ...

Marketing

Product Update: Unified markets and more

Adam Blacker

Sep 18, 2019

A few weeks ago, we announced “Utopia” (Unified Apptopia, get it?). As the release name suggests, it was all a...

Marketing

Ads, IAP or Both?

Adam Blacker

Sep 03, 2019

This blog is based on a research study which can be downloaded in full here.

Marketing

Vivid Seats launches redesigned mobile app and new loyalty program

Adam Blacker

Aug 05, 2019

Vivid Seats operates in the competitive space of event tickets, where these companies need both the chicken an...

Marketing

Advertising Intelligence; What is it and how does it help me?

Nebojsha 'Neb' Mitrikeski

May 22, 2019

So, you and your team made a great game. The core loop is perfect, the tutorial is awesome, the on-boarding pr...

Marketing

Introducing Alert Builder - Never Miss Insights Again

David Katz

Mar 25, 2019

I’m thrilled to be launching our latest product today, Alert Builder. Actionable data delivered to you before ...

Marketing

Downloads of Playrix's Gardenscapes and Homescapes are booming

Adam Blacker

Mar 19, 2019

Playrix is easily the most successful publisher from Ireland in terms of revenue. In 2018, only eight publishe...