Results for: Marketing (4)

Marketing

You can build a thriving app business on mobile video ads – and here’s how to do...

Adam Blacker

Jul 16, 2018

Since the recording of this interview, Colin has moved from Vungle to Branch.io, where he’ll be leading partne...

Marketing

3 Tips to Kickstart Your Influencer Marketing

Carissa Lintao

Jun 25, 2018

Promoting your app on Instagram is a must - the platform has 1 billion monthly active users and holds the atte...

Marketing

Casual Games In The Crossfire: How Does Toy Blast Stack Up against Homescapes?

Peggy Anne Salz

Apr 17, 2018

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...

Marketing

The Most Overlooked Kids App Marketing Tactic - Dumb Ways to Die Case Study

Carissa Lintao

Apr 03, 2018

There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

Marketing

The 50 Best Mobile Ad Networks to Supercharge Growth

Matt Fleming

Mar 30, 2018

Not all ad networks are created equal. While there are certainly name brand frontrunners from companies such a...

Marketing

Investment Apps Have a Gender Gap

Adam Blacker

Mar 16, 2018

Hey there, thanks for coming to the blog. If you're interested in this topic but you were hoping for fresher d...

Marketing

Acquisition Pro is getting an upgrade!

Adam Blacker

Jan 16, 2018

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...

Marketing

Your App Needs to Pass the 'Grandmother Test'

Adam Blacker

Dec 14, 2017

The original post can be found on my weekly Inc.com column, Uncensored.

Marketing

Rovio Says It Spent on User Acquisition, It Did And It Worked... Sorta

Adam Blacker

Nov 28, 2017

Shares of Rovio took a tumble last week due to a loss in profitability. Can’t say we didn’t see this coming. R...