Results for: Marketing

Marketing

Why We Built a Better Way to Compare Apps

Matt Fleming

Jul 25, 2018

Confession time. Apptopia collects millions of data points each day. We’re talking petabytes of information on...

Marketing

3 Steps To Bridge The “Relevancy Gap” In App Marketing

Peggy Anne Salz

Jul 24, 2018

Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperati...

Marketing

You can build a thriving app business on mobile video ads – and here’s how to do it

Peggy Anne Salz

Jul 16, 2018

Since the recording of this interview, Colin has moved from Vungle to Branch.io, where he’ll be leading partne...

Marketing

3 Tips to Kickstart Your Influencer Marketing

Carissa Lintao

Jun 25, 2018

Promoting your app on Instagram is a must - the platform has 1 billion monthly active users and holds the atte...

Marketing

Casual Games In The Crossfire: How Does Toy Blast Stack Up against Homescapes?

Peggy Anne Salz

Apr 17, 2018

Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle ga...

Marketing

The Most Overlooked Kids App Marketing Tactic - Dumb Ways to Die Case Study

Carissa Lintao

Apr 03, 2018

There’s more to marketing a kid's app than throwing money into advertising. The top kid apps actually sneak ma...

Marketing

The 50 Best Mobile Ad Networks to Supercharge Growth

Matt Fleming

Mar 30, 2018

Not all ad networks are created equal. While there are certainly name brand frontrunners from companies such a...

Marketing

Investment Apps Have a Gender Gap

Matt Fleming

Mar 16, 2018

A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much h...

Marketing

Acquisition Pro is getting an upgrade!

Matt Fleming

Jan 16, 2018

For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pr...