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    Marketing

    Your App Needs to Pass the 'Grandmother Test'

    Eliran Sapir

    Dec 14, 2017

    The original post can be found on my weekly Inc.com column, Uncensored.

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    Marketing

    Rovio Says It Spent on User Acquisition, It Did And It Worked... Sorta

    Adam Blacker

    Nov 28, 2017

    Shares of Rovio took a tumble last week due to a loss in profitability. Can’t say we didn’t see this coming. R...

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    Marketing

    Apptopia Launches Acquisition Pro

    Apptopia Marketing

    Oct 09, 2017

    We’ve been busy creating amazing new products to make your job easier while making you look like a hero to you...

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    Marketing

    Smart User Acquisition, Start To Finish

    Eliran Sapir

    Oct 02, 2017

    The original post can be found on my weekly Inc.com column, Uncensored.

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    Marketing

    3 Mistakes To Avoid in Mobile Advertising

    Apptopia Marketing

    Jul 24, 2017

    The most memorable (i.e. the most effective) TV ads are those that make you laugh or are so annoying and catch...

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    Marketing

    The Pinners Behind The Boards

    Apptopia Marketing

    Apr 03, 2017

    When Pinterest came to us with bold claims and told us they were launching an app install product, we didn’t t...

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